NEW YORK — The great outdoors is a little less great when you’re surrounded by mosquitoes, tics and other pests.
Given that, the Environmental Protection Agency has approved insect-repellent apparel produced by Buzz Off Insect Shield, a Greensboro, N.C.-based company. Seven years in the making, the patent-pending process binds repellent into a garment. It required elaborate testing, said Haynes Griffin, chairman and chief executive officer of Buzz Off.
“This is the first new weapon in 50 years in the battle against insects,” he said.
Permethrin, a man-made version of an organic repellent found in chrysanthemums, is the active ingredient used in the process. It deactivates when applied to the skin and dissipates quickly, but binds to clothing.
“It’s odorless and colorless. The only way to tell a garment has this capacity is the insects aren’t biting you,” Griffin said.
Buzz Off’s 12-person research and development team developed the process. The product has been wear-tested by the U.S. Armed Forces, among others. It is said to last for at least 25 washings, although dry cleaning wears away the permethrin.
Founded in 2001, the company has the capacity to employ 100 workers during peak production cycles.
Orvis and Ex Officio are the first manufacturers to have developed shirts, pants, shorts and socks with Buzz Off. Both brands appeal to outdoor enthusiasts and travelers.
With Lyme disease and, to a lesser degree, the West Nile virus, raising concern among the general public, Buzz Off is counting on its insect-repellent apparel to catch on with a wide range of people.
The firm is pursuing other manufacturers and plans to expand distribution this spring. Ex Officio is developing a line of children’s apparel with Buzz Off. The company has spoken with divisions of the U.S. military about producing garments for the troops, but nothing has been finalized yet, Griffin said.
Griffin serves on the board of directors and was the founder of Vanguard Cellular Systems, which was acquired by AT&T in 1999. Richard Lane, president of Buzz Off, previously worked in technical research and development for Polo Ralph Lauren.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty