LOS ANGELES — Erbaviva founders Robin Brown and Anna Cirronis like that their customers — retail buyers and consumers alike — are acting like babies.

Although the couple created the line of organic herbal and vitamin-enriched products after the birth of their first son (horrified, they recall, by the artificial additives they realized existed in most baby skin care products), they have found an audience. Customers picking up the baby cream and sunscreen at accounts such as Palmetto in Los Angeles and Harvey Nichols in London are admitting their personal predilection.

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