By  on August 15, 2007

Erin Snow already targets the poshest winter sport enthusiasts with its high-end ski line, and now the niche brand is expanding into other luxury sports this spring with a bridge-priced sportswear collection inspired by tennis, golf and sailing.

"Our customer is an affluent woman who not only skis in Aspen and Saint Moritz in the winter, but also goes to Palm Beach [Fla.] and East Hampton [N.Y.] to play golf and tennis and sail," said Erin Isakov, owner and designer of Erin Snow. "I want to keep the brand cohesive while we take it year-round: It's all about that glamour sport lifestyle."

The sportswear uses some of the same construction and detailing as the skiwear, which launched in 2003 and is designed to transition from the slopes to the street. A tennis dress offers technical qualities, like UV protection, but also could be worn as a day dress. An anorak sailing jacket could equally be worn in town, while a navy tank top includes aloe in the fabric to make it golf-ready.

The collection will primarily target fashion retailers — not the high-end ski stores that carry the skiwear. Isakov said she would like the line, which wholesales from $85 for knit tops up to $400 for outerwear, to have controlled distribution in about 20 top specialty stores, plus high-end department stores, then down the road add golf and tennis retailers. Isakov declined to project sales volume.

"I think this can be much bigger than the ski business, though not in the first year," Isakov said. "It works in five times as many stores and for five times as many customers."

She said retailers tend to pick the fashion pieces from her ski line, which gave her the proverbial permission to add pure sportswear without an active component to the collection, as well.

"In ski, I brought in a fresher look and focused on women's apparel, which now everyone is doing," Isakov said. "I'm creating a new category of fashionable activewear for other glamour sports now."

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