Next up on the roster of catwalkers turning to other careers: Erin Wasson.
The model-stylist-skating enthusiast has added clothing designer to her résumé, hammering out a three-year deal to design Erin Wasson for Rvca, the spring 2009 collection of which has been snapped up by Opening Ceremony.
It was, fittingly, at the beach that Wasson first came onto the radar of Rvca founder and pooh-bah of all things Orange County — that would be surfing, skating and tagging — Pat “PM” Tenore. Two years ago, Tenore’s teenage son was participating in a shoot for Australian Vogue at Bondi Beach, where Wasson was the hired model and the main attraction. “He came home and said, ‘Dad, I met the raddest girl!’” says Tenore, who founded the surf- and skate-inspired clothing company out of his Costa Mesa, Calif., garage nearly seven years ago. “I had met her at Rvca parties, so I called her up to see what she was working on, and she had all these amazing ideas. She has a very strong view on what she likes, and she’s a natural at design.”
Amid fashion circles, beyond gracing campaigns from H&M to Balenciaga, Wasson, 26, is perhaps best known for her collaboration with Alexander Wang, whose last two shows she styled and for whom she has served as a sort of in-house muse (Wasson met Wang when he moved into an apartment two floors below hers in Manhattan’s East Village). “Tomboy chic” is what Wasson deems their shared aesthetic — scrawny tanks, lots of denim. “We have the same thought about what a girl should look like,” she says. “Strong girls who are really confident.” Wasson’s jewelry line, Low Luv, was also featured in Wang’s fall 2008 show, though she recently came under fire in the blogosphere for the line’s similarities to designer Bliss Lau’s body chains. “I have the utmost respect for Bliss Lau,” says Wasson. “I admire and appreciate what she has done for the jewelry industry.”
Though they remain good friends, Wasson and Wang are no longer professionally tied, which has freed her to craft a collection that pretty much mirrors her daily uniform and will most likely speak to exactly the kind of woman Wasson is: active and unafraid to show a little skin. For spring, there are Pima cotton tank tops and denim cutoffs, a wool miniskirt and a silk button-down emblazoned with tiny thunderbolts, even a jaunty blazer with an unexpected zipper running up the back.
“I think the problem with surf and skate companies is that the girls’ stuff tends to be a lot of pinks and blues, and [they] just assume that that’s what girls want to wear,” says Wasson. “So I’d buy from the men’s section in the skate shops.”
To be sure, there are no girlish pinks or baby blues in Wasson’s line; the blacks, grays, and whites are hues you’d find upon opening Wasson’s own closet doors (she recalls that as a child growing up in Irving, Tex., her mother “fought to get me into a dress”). A flowered shift is the only piece that could be considered truly feminine (Wasson says she’d toughen it up with combat boots or Vans), though there’s no shortage of sex appeal. The tanks, which retail for $55, are cut low, and the frayed denim shorts, $230, skim the upper thigh.
No doubt the photo-shoot set will find Wasson’s wares perfect additions to a wardrobe suited for nights at the Beatrice Inn, but that was the last thing on the model’s mind when she and Tenore joined forces. “I’m going to get my rocks off seeing girls in California skating around wearing my clothes more than I think I will seeing it in the fashion world,” admits Wasson. All of this is not to say, however, that her posing days are anywhere over. “Oh, no, honey,” she says with a laugh. “You don’t bite the hand that feeds you.”
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)