NEW YORK — With Ibiza Hippie, Escada’s latest limited-edition fashion fragrance, Cosmopolitan Cosmetics is targeting a wider audience than the club-going crowd that descends on the Spanish island each summer.

Executives at Wella AG’s beauty division believe Ibiza Hippie, a Seventies-themed fragrance, will be the largest yet of the previous fashion fragrances launched — one each spring since 1993 for a total of 10. Ibiza Hippie is seen hitting retail sales of $20 million from January through July in the U.S. alone, according to industry estimates.

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