PARIS — Escada Beaute continues with its couture creations.
In late October, it will launch its sixth limited-edition, numbered "couture" fragrance, called Escada Collection, worldwide. Like the previous five, its bottle was designed to look as though it’s swathed in a piece of material from an Escada dress in the winter fashion line.
Between 50,000 and 70,000 of the blue bottles studded with Swarovski crystals in a snowflake pattern will be sold.
In the U.S., it will be carried in very tight distribution of 350 doors, rather than the Escada beauty brand’s full run of 650, according to Nicholas Munafo, senior vice president of marketing, public relations and training at Cosmopolitan Cosmetics in New York, the cosmetics and fragrance division of Wella AG, Escada Beaute’s owner.
"It’s one of our best-trending lines," he said, adding that between February and the fourth week of September, Escada Collection’s sales were up 25 percent year-on-year. For 2002 over 2001, he expects the fragrance’s volume will spike 15 percent.
While company executives did not discuss numbers, industry sources estimate that Escada Collection, the bright oriental signed by Quest’s Francoise Caron, could ring up $6.9 million in retail sales globally.
Escada Collection generates about 15 percent of Escada Beaute’s U.S. business. Elsewhere, it rings up 5 percent to 10 percent of overall Escada Beaute sales, said Juliette Rapinat-Freudiger, president of the firm.
Escada Collection’s strongest markets are the U.S., followed by the Middle East plus Central and Northern Europe, she said.
Escada Collection’s 50-ml. limited-edition eau de parfum spray will retail for $97.90. There will also be a permanent edition of the scent, a 50-ml. eau de parfum spray, priced at $59.50, and ancillaries.
All dollar prices are converted from the euro at current exchange rates and are for France.
In the U.S., in-store events will include a display of several gowns from past Escada fashion collections in select stores, such as Saks Fifth Avenue and Nordstrom. There will also be holiday Escada Collection coffrets and mini candles.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive