By Melissa Drier

BERLIN — The Escada lingerie collection is being discontinued.

The German fashion house and its lingerie licensee, Huber Holding AG, based in Gotzif, Austria, have mutually decided to terminate their agreement, ending a two-year run.

The collection of eight basic and fashion lines a year, which included bras and coordinating panties, as well as corselettes and bodysuits, was produced by Rorschacherberg, Switzerland-based Hanro, a Huber subsidiary. The designer brand was introduced at the Salon International de la Lingerie in Paris for fall 2001 selling.

A spokeswoman for Huber said Hanro said the collection will not be shipped after the spring-summer 2003 season. However, the basics program bearing the Escada name is still available for reorders.

Officials at Escada and Hanro would not give current annual wholesale sales. But in January 2001, a spokesman for Hanro said the intimates was projected to generate first-year volume of $12 million worldwide, one-quarter of which was expected to be posted in the U.S.

Contacted at the Hanro USA headquarters in Eatontown, N.J., Cindy Kelly, president of the U.S. operation, said, “The Escada line really was quite successful. But what’s happening now is Huber decided the opportunity for growth is in its own brands, Hanro and Skiny. Our target going forward is to further position Hanro in the U.S. market.”

Kelly said Hanro will be launching a lifestyle collection of lightweight silk and wool rib-knits and a blend of silk and wool for fall called Style de Vie.

“We are aggressively planning to grow our business in daywear and sleepwear. The new lifestyle collection will feature fabrics that customers know and expect from Hanro,” said Kelly.

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