NEW YORK — With its new Idealist Micro-D Deep Thermal Refinisher, Estée Lauder is tapping into the growing home microdermabrasion trend.
“Microdermabrasion is the second most requested skin care service,” said Daniel Annese, vice president of marketing, North America, for Estée Lauder. “It made sense for us to develop a product that served that need for our consumers. And it’s also considerably cheaper — a typical microdermabrasion session in a doctor’s office or spa costs $150, while our product is $45.” Annese estimates that the Lauder item contains enough product for 25 to 30 uses.
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