The 10 largest outlet malls in Europe, in terms of gross leasable space.

While the quest for bargains is universal, Europe is just getting into the game in earnest. It’s taken longer to develop outlet centers in Europe because building permits are more difficult to obtain than in the U.S., according to mall owners. Europeans also have a different shopping mentality. “It took a while for Europeans to get used to the concept of driving an hour to go shopping,” said Linsey Wooldridge, marketing director of McArthurGlen, which owns the largest outlet mall in Europe, in Serravalle, Italy. “Europeans travel less and most don’t want to spend more than 30 to 40 minutes in their cars.” Besides, Wooldridge added, European shoppers have only started looking for value. But now that they’ve had a taste of the joys of finding discounted Prada handbags and Burberry scarves, there’s no turning back. Outlet malls are cropping up everywhere, while existing centers are getting bigger all the time.

1. MCARTHURGLEN SERRAVALLE, Serravalle, Italy
Gross Leasable Space: 355,661 square feet
Opened: 2000
Total number of stores: 139
Selected stores: Prada, Dolce & Gabbana, Versace, Etro, Bulgari, Polo Ralph Lauren
Special features: Europe’s largest outlet center, whose design is inspired by an 18th-century Ligurian town center, has shops off small squares and meandering streets.

2. MCARTHURGLEN CHESHIRE OAKS, Cheshire, U.K.
Gross Leasable Space: 344,403 square feet
Opened: 1995
Total number of stores: 134
Selected stores: Burberry, Calvin Klein Jeans, Episode
Special features: The largest outlet center in the U.K. includes an outdoor play area for children, a multiscreen cinema and bowling alley. The Coliseum, a full-scale entertainment complex, is within walking distance.

3. MARQUES AVENUE, Troyes, France
Gross Leasable Space: 322,900 square feet
Opened: 1993
Total number of stores: 100
Selected stores: Hugo Boss, Gerard Darel, Rip Curl, Marlboro Classics, Reebok, Charles Jourdan
Special features: Marques Avenue is France’s biggest outlet center. In addition to fashion, there are 30 home furnishing stores.4. THE LOWRY, Manchester, U.K.
Gross Leasable Space: 320,000 square feet
Opened: 2001
Total number of stores: 85
Selected stores: Marks & Spencer, Nike, Mexx, Sergio Tacchini, Reebok Special features: Includes the largest Nike outlet in Europe.

5. THE GALLERIA OUTLET CENTER, Hatfield, U.K.
Gross Leasable Space: 300,000 square feet
Opened: 1995
Total number of stores: 89
Selected stores: Marks & Spencer, TK Maxx (owned by TJX Cos. Inc.)
Special features: The Galleria is the closest major outlet center to London.

6. MCARTHURGLEN LIVINGSTON, Livingston, U.K.
Gross Leasable Space: 290,489 square feet
Opened: 2000
Total number of stores: 103
Selected stores: Calvin Klein Jeans, Burberry, Armani Collections
Special features: The mall is big on aesthetics, from a 300-foot-tall dome that took more than 100,000 square feet of glass to build, to Japanese artist Susumu Shingu’s water sculpture, “Birth of Sky.”

7. FOXTOWN FACTORY STORES, Mendrisio, Switzerland
Gross Leasable Space: 290,000 square feet
Opened: 1995
Total number of stores: 130
Selected stores: Gucci, Prada, Yves Saint Laurent, Dolce & Gabbana, Valentino, Salvatore Ferragamo, Versace
Special features: FoxTown houses a large selection of luxury stores and there’s a casino nearby.

8. FRANCIACORTA OUTLET VILLAGE, Brescia, Italy
Gross Leasable Space: 269,000 square feet
Opened: First phase, 2002
Total number of stores: 120 when completed
Selected stores: Levi’s-Dockers, Stefanel, Versace, Nike
Special features: Designed around a 16th-century farmhouse, the outlet has a prime location, one hour from Milan and 90 minutes west of Venice.

9. MCARTHURGLEN YORK, York, U.K.
Gross Leasable Space: 244,882 square feet
Opened: 1998
Total number of stores: 107
Selected stores: Hugo Boss, Burberry, Giorgio Armani, Calvin Klein Jeans
Special features: The outlet, which was originally a hospital, had more than 3 million visitors last year.

10. MCARTHURGLEN BRIDGEND, Bridgend, Wales
Gross Leasable Space: 230,000 square feet
Opened: 1998
Total number of stores: 91
Selected stores: Marks & Spencer, Liz Claiborne, Mexx, Nike, Reebok, Calvin Klein Jeans, Lee Cooper
Special features: Bridgend, the largest outlet mall in Wales, is not far from the Oakwood Park theme park.SOURCE: ORIGINAL REPORTING BY EMILIE MARSH, WWD, PARIS

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus