ALEXANDER OF ITALY:And then there were three. Alexander McQueen quietly opened his first Italian outpost last week in Milan, following the April opening of a London flagship and a New York outpost last July. Opening festivities won’t take place until the fall. The 3,000-square-foot Milan store, at 8 Via Verri, in a location formerly occupied by another Gucci Group brand, Yves Saint Laurent, boasts the same futuristic, seamless concept of McQueen’s other two stores. All the stores were designed by architect William Russell. As in London, the two-level Milan store boasts a dramatic staircase modeled on the interior of a fossilized shell. The store houses women’s wear, shoes and fragrance. Other McQueen stores are in the works for Los Angeles and Paris. — Miles Socha

GALEN GAINS MOMENTUM: Galen Weston, the Canadian billionaire who wants to buy British department store group Selfridges, has increased his shares in the company to approximately 49.6 million, which represents about 32.14 percent of its existing issued share capital. Weston’s company, Oxford Acquisitions Ltd., announced Thursday that it had extended the offer period until July 2. The bid will become unconditional when Weston has 50 percent or more of Selfridges’ shares. As reported, a rival bidder, property tycoon Robert Tchenguiz, announced this week that he is continuing to work on a bid for Selfridges and will make a formal offer, or withdraw completely, by Friday. — Ellen Burney

SHOE POWER: Vivarte, the French fashion group, said third-quarter sales increased 3.5 percent to $574.2 million, compared with $555 million in the year-earlier period. In local currency terms, sales were 499.3 million euros, compared with 482.6 million euros. Dollar figures have been converted at current exchange. Vivarte’s financial calendar runs through August. Although the firm did not break down sales per brand, it said sales at its shoe division, which includes retailers Andre and Minelli, increased 7.2 percent. Meanwhile, sales in the fashion division, including cheap-chic chains Kookai and La Halle Vetements, increased 0.6 percent. Vivarte, formerly known as Groupe Andre, has undergone major changes since the beginning of the year, when financier Nathaniel Rothschild arrived as president. — Robert MurphyADDED TOUCH: Moscow’s rich fashionistas, fond of gold and diamonds, are turning their attentions to costume jewelry this summer. The trend was partly inspired by the opening of an Agatha store and two Accessorize units in major Moscow shopping malls. “I like ethnic style and can afford whatever I like in Accessorize,” said customer Elena Laputina, 21. According to Moscow retailers, summer is when women tend to buy more jewelry, belts and handbags, since they do not want to spend a fortune on their vacation outfits. The only exception is Christian Dior saddle bags, which are still highly desirable. — Olga Zaretskaya

GENERATION NEGLECT: Baby Boomers are tired of watching 20-year-olds with perfect skin in anti-wrinkle cream ads. They are annoyed by never finding clothes that fit right. They are bored of reading magazines targeting a much younger audience and they are fed up with seeing an advertisement for a retail chain depicting an older man with a much younger woman. What they want, according to a new study done by the French trend firm Promostyl, is to be seduced, to be able to identify with women of their own age groups — such as Meryl Streep, Susan Sarandon or Jane Birkin — and to find styles that focus on elegance rather then fashion. The study, unveiled last week in Paris, suggests apparel marketers should use older models or inspirational figures, not senior citizens, in their advertising and remember that the age group is interested in health and well-being. Among brands that were lauded for properly speaking to the age group were Kate Spade and Eileen Fisher. — Emilie Marsh

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