HEAD ON: Spain’s fast-fashion giant, Zara, is meeting H&M on its home turf. Last week, Zara opened its first Swedish store — a two-level location with 17,200 square feet of floor space — on Hamngatan Street, a major shopping thoroughfare in central Stockholm. “Our store is very close to H&M and several H&M units, but we don’t consider [the Swedish retailer] a rival.For us, it’s just another company,” said a spokeswoman at Zara’s La Coruña-based headquarters. “[The competition] will just make us work harder, and it’s the client that will get the best results.” She reported large queues on opening days, which she called “gratifying.” At the same time, Zara rolled out a new store in Ljubljana, Slovenia. With the current additions, parent company Inditex’ ever-expanding global roster of stores totals 1,700 in 47 countries.

Barbara Barker

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