NEW LOOK: Rick Owens, the designer at Revillon, calls the pared-down, industrial-style decor he used to redo the storied French furrier’s Avenue Montaigne store a clean sweep. “What I really wanted to do was empty out the old and bring in the new,” he said of the 2,000-square-foot unit, which reopened last week at one of Paris’ toniest retail addresses. With its stripped-bare cement floors, black lacquered walls and polished-steel hanging racks, it is a stark counterpoint to the plush interiors of Chanel, Dior and other neighbors. “I’m sure some people will think it’s empty and cold,” Owens said. “This is my idea of luxury.” He pointed to the only minimal decoration, an angular installation of mirrors in the back of the shop. “The mirrors speak to my concept of what the brand means,” he said. “For me, Revillon stands for a woman making love to herself in a room full of mirrors. Fur seems like such a personal luxury for a woman.” Owens joined Revillon more than a year ago and has been breathing life into the brand with his signature tattered chic. The shop — Revillon’s only stand-alone unit — had been renovated a couple of years ago by industrial designer Christophe Pillet after the house was acquired by Swiss investment fund Fibalko SA. Owens said he didn’t identify with Pillet’s dim, brooding decor and obfuscated windows. Owens said Revillon, founded in 1723, would use the store as the concept for future shop-in-shop locations. The first such unit will bow this fall in Paris’ Bon Marché department store, Owens said. — Robert Murphy

BURBERRY IN THE PINK: Burberry is giving its collection a fresh lick of pink after the success of its rose-colored trench last year. The label will launch a pink-themed collection in October to coincide with Breast Cancer Awareness Week and its support of breast cancer charities. The pink collection will include a silk trenchcoat, a leather-trimmed tote bag and a silk and cashmere scarf. The collection will go into Burberry stores in the U.S., U.K., Asia and Europe, while the trench also will be available at Saks Fifth Avenue in the U.S. Prices range from $275 for the scarf to $995 for the trenchcoat. Thirty percent of retail sales will go to breast cancer charities, which in the U.S. will be The Breast Cancer Research Foundation. The campaign for the charity capsule collection, shot by Mario Testino, stars Stella Tennant.
— Nina Jones

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