PARIS — Although European perfumery buyers estimate that between 15 and 50 percent of a brand’s sales are generated by a new fragrance, they are making strategic decisions on fall’s fragrance entries on a case-by-case basis.

“We must look at newness brand by brand,” said one buyer. “Take Lancôme and Guerlain. Does Lancôme need a new juice? I don’t know. For Guerlain’s image it may be justified, after the failure of Mahora.”

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