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PARIS — Parfums Christian Dior has added French actress Eva Green to the playbill for Poison’s latest act.
The LVMH Moët Hennessy Louis Vuitton-owned beauty business on Wednesday feted Green’s selection as the face of Midnight Poison, the fifth scent in the Poison fragrance franchise.
More than 150 guests dined in Paris’ Opera Garnier, where the scent’s advertising campaign, directed by Wong Kar Wai of “My Blueberry Nights,” was filmed. In the commercial, the actress is shown running in a billowing, glittering blue gown before swinging from the roof of the opulent gilded opera house.
“It’s a modern Cinderella story,” said Green, whose roles have included Vesper Lynd in “Casino Royale” and Isabelle in “The Dreamers.”
For the soiree, Green sported a simpler version of the blue Dior dress worn in the advertising campaign.
“She has that triumphant femininity, which is the quintessence of the women that we love at Dior,” said Claude Martinez, Parfums Christian Dior’s president and chief executive officer. “[She] is also a great artist with multiple facets, fascinating and free.”
Green said she dislikes what she considers strong “old lady” scents and often goes without fragrance, but noted she’s smitten with Midnight Poison. “It’s quite fresh compared to the other Poisons — it’s younger, fresher, like the commercial,” she said.
The actress said the storied French fashion house epitomizes elegance, and designer John Galliano’s “kind of madness….It’s just cool.”
Galliano and Green first met after her signing, but she said the possibility of working with him was part of why she decided to ink the deal.
“He has something edgy, not boring,” she said. “He’s not afraid of being controversial.”
Green, whose beauty projects have included appearances in advertising for Giorgio Armani and L’Oréal-owned Club des Créateurs de Beauté, is the latest Dior celebrity spokeswoman, joining brand ambassadors such as Sharon Stone, Charlize Theron and Monica Bellucci.
Throughout dinner Wednesday, Green chatted nonstop with Galliano, who was helping her prepare for her role in the movie “Franklyn.” The actress, who lives in London’s Primrose Hill neighborhood, will play an art student opposite Ewan McGregor.
This story first appeared in the June 1, 2007 issue of WWD. Subscribe Today.
“John went to Saint Martin’s School of Art,” she said. “He was teaching me how to speak and what kind of accent I should use.”