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NEW YORK — Call it a pink ribbon road trip.
Evelyn Lauder, founder of the Breast Cancer Research Foundation and senior corporate vice president of the Estée Lauder Cos., on Tuesday wrapped up an eight-city, monthlong tour to support breast cancer awareness and her book, “An Eye for Beauty,” published by Harry N. Abrams in October. Book sales topped $105,000 during the tour.
“It’s been a very productive month,” Lauder said with a laugh, noting her gratitude to retailers and consumers for their support.
Retailers on the tour — including Bergdorf Goodman, Bloomingdale’s, Macy’s West, Nordstrom, Marshall Field’s, Lord and Taylor, Saks Fifth Avenue and Neiman Marcus doors in New York, San Francisco, Los Angeles, Chicago, Minneapolis, Washington D.C., Miami and Boston — were solidly behind the effort.
Many retailers donated funds to the BCRF — including a check for $100,000 from Macy’s West, presented to Lauder by Robert Mettler, chairman and chief executive officer of Macy’s West, based on sales of a Macy’s-created pink breast cancer key chain; $100,000 from Marshall Field’s, raised in part through sales of Field’s-created pink umbrellas and a VIP reception; Lauder’s book signings and personal appearances in several cities with actress Elizabeth Hurley, a spokesmodel for the Estée Lauder Cos., and a $50,000 donation from Saks Fifth Avenue. Several retailers held cocktail parties and lunches for VIP customers to promote the cause — a Neiman Marcus cocktail reception in Washington D.C. raised $30,000 for the BCRF.
The tour also supported a number of other initiatives designed to benefit the BCRF, which Lauder founded in 1993. Among them: a teddy bear campaign conceived by the Estée Lauder brand field team and Dillard’s several years ago. Sales of teddy bears at Estée Lauder counters this season at Hecht’s, Filene’s/Kaufman’s and Robinson’s/May have raised approximately $80,000, $75,000 and $50,000 respectively, with donations from other stores that participated —?Belk’s, Dillard’s (who initiated the program in 2001), Proffits/McRaes and Younkers — pending. Bon-Ton did a special necklace, which raised about $30,000.
In addition, Lauder signed two compacts. Both were created for the campaign. One sports a pink ribbon motif and the other was designed by Lauder with a palm tree motif. The champion compact-buyer was undoubtedly a Boston woman who whipped into Saks Fifth Avenue’s Prudential Center door and spent $900 on compacts.