By  on October 23, 2007

NEW YORK — Tailored knits and embellished party dresses were key looks for spring among the group of seven female South Korean designers chosen to participate in Fashion Market Day at 3 West Club here.The Oct. 16 event, sponsored by MZI Global Marketing in partnership with the U.S. office of Korean government agency Small Business Corp., included designs from British Knights Korea, Brand, An Yoon Jung ANS, Color Field, Mee You International, Over Rolls and Irreh Leather."This is the first time this show [has occurred] in the United States. They are top designers in Korea and Asia, and they feel that because of globalization, America should start buying collections from Asia," said Mira Zivkovich, president and chief executive officer of MZI Global Marketing.According to Kun Bok Lee, the general manager of SBC, the main initiative of this nonprofit government agency is to help support small and medium-size Korean companies that want to come to the U.S. by providing them with consultation and funding."The Korean government wants to empower the fashion industry and help new designers," said Lee of the Korean policy to provide these designers with an incubating program to foster growth in the U.S.Leading Korean designer An Yoon Jung has been designing her line, ANS, for more than three decades. She is best known for her knit pieces, often worn by South Korea's first lady, celebrities, news anchors and wives of diplomats and ambassadors. Jung's collection also includes dresses adorned with accents such as Swarovski crystals, pintucked pleats, metallic designs, sequins and oversize jewels. A knit top wholesales for $550 and a polyester dress wholesales for around $200. The line is available at the ANS boutique in the New Seoul Hotel in downtown Los Angeles.Mee You International, designed by Nancy Mee You, focuses on feminine shapes and detail. The strictly knitwear line, available in shades of pink, green and red, as well as basic black and white, contains jackets, A-line skirts, sheath dresses and full-leg pants. The wool and wool-blend collection sells at a wholesale price point of $150 to $180 for a jacket and $100 to $120 for a skirt."I think that the Baby Boomer generation is totally neglected. They make so much money and there is nothing for them to wear in the department stores. The designers that are here today feel that it's time for change," said Zivkovich. She cited designers Jung and Mee You for their execution of dresses and separates targeted for that age group.

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