NEW YORK — The moderate suit and dress customer still likes to spend less than $100 on an outfit, but today that purchase had better look like it set her back quite a bit more.
The bar has been raised over the last five years in terms of bang for the buck, according to moderate suit and dress executives. The new moderate shopper expects suits to be made of expensive-looking tweeds or feature extra details such as novelty buttons, while dresses should emulate fresh-off-the-runway appeal. Nowadays, winning over that customer means offering product that just simply doesn’t look inexpensive.
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