Carolyn Sloan had just moved from Kansas City, Mo., to Charlotte, N.C., when she needed to replace her favorite salon hairspray. When she couldn’t find a location similar to the Beauty Brands store she had frequented in Kansas City, she decided to open her own outpost of the salon and retail combination store.
“I had read that Beauty Brands was looking to franchise,” said Sloan, a lawyer by trade. Sloan formed CPS Brands and has become the first franchisee to the successful Beauty Brands concept. Sloan plans to open five more doors in the Charlotte area. Her first location will celebrate its grand opening on June 5.
With the debut of its first franchised outlet, Kansas City, Mo.-based Beauty Brands now has 26 locations, mostly in the Midwest. The combination salon and retail locales offer salon services and a wealth of salon-only brands in a store setting. Although the chain would not comment on sales, industry sources estimate that each 6,000-square-foot store has sales exceeding $3 million per year.
Numerous retailers have tried merging salon services with retail beauty products over the years with mixed success. Many retailers tinkered with salons only as a means of procuring salon merchandise. These “phantom salons” quickly perished as supplies dried up. And, Cosmetic Centers added salons too late to save the format.
Today, Bath & Body Works is adding select salon services to its store format. And, Yves Rocher executives are thinking about offering salon services once the company rolls out more U.S. doors.
Although Ulta successfully marries salons and retail, Beauty Brands is the only U.S. company to truly offer salon services and salon-only merchandise. While Ulta has a significant department stocked with salon names, the stores also carry mass market brands to round out the selection. Beauty Brands only carries salon names such as Abba, Matrix, Bibo, Murad and Nailtiques.
The selection is what made Sloan a shopper back in Kansas City. “I was afraid I’d have to call every salon in town to find my brand,” said Sloan. She said the market demographics in Charlotte are perfect for an outlet such as Beauty Brands.David Bernstein, vice president of operations for Beauty Brands, said his firm has been able to fuse salon and retail where others could not because of the costly necessity of training personnel. “One of the reasons for our success is our education. We have ongoing training that sets us apart,” Bernstein said. “Beauty Brands has succeeded because it meets the consumer demand of one-stop convenience for both high-quality products and services.”
Beauty Brands rewards loyal shoppers thanks to a program called Take 10 where shoppers can qualify for 10 percent off purchases. The company also just introduced a proprietary brand called Be All in bath and body. Like many merchants, Bernstein sees tremendous growth potential in expanding cosmetics and skin care.
Bernstein said Beauty Brands is set for growth with plans calling for 33 to 35 locales by the end of 2003. While franchising will play a role, he said most growth would be of corporately owned shops. The company favors high visibility locales in shopping centers anchored by merchants such as Barnes & Noble.
Although drugstores are adding more salon merchandise and specialty stores are experimenting with salon services, Beauty Brands is establishing itself as the category leader in the salon-retail business. “Our customers have proven this is a format that works,” concluded Bernstein.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia