NEW YORK — Eyeko, a U.K.- based beauty brand with packaging reminiscent of Hello Kitty, has come Stateside. But while this line may appear to target teens, it actually enjoys a slightly older fan club of women aged 25 to 35.

Eyeko’s founders are husband-and-wife team Max Leykind, who launched and ran Hard Candy in Europe, and Nina Motahar, who served as the brand’s publicist. When Hard Candy was sold to LVMH Moët Hennessy Louis Vuitton in 1999, the couple in May 2000 launched beauty Web site They also created Eyeko, a pink-haired cyber chick who played host to the site. And when Leykind and Motahar wanted to develop one of their own products to sell on the site, they used Eyeko as their icon and created Eyeko’s Sweet Cream, a scented facial moisturizer formulated with light-reflecting particles. Motahar said developing Eyeko, which means love in Japanese, "incorporates everything we love, like Japanimation."

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