PARIS — Citing poor sales of its new luxury ready-to-wear collection, Féraud SARL said Friday that it was parting ways with its creative director Jean-Paul Knott to concentrate on its main label and its retail network.

"We are very happy with the image Jean-Paul has conveyed and created for Féraud, but we are disappointed by the commercial result," Féraud managing director François-Xavier de Monts told WWD. "We have decided to concentrate on ladies’ ready-to-wear, under the Féraud label, which is the core business."

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