GREENWICH, Conn. — So much for the mild manner; Dove has its claws out. The Unilever brand has set its sights on ripping a chunk of the beauty market away from archrival Procter & Gamble. In a bold move to shed its sudsy image, Dove is determined to become a major player in the skin care business, with the introduction of Essential Nutrients, an eight-item line that could rack up sales of $200 million annually after five years. For more, see page 10.

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus