NEW YORK — Vitals, a year-old fashion magazine that sought to reach both male and female readers with alternating editions and information-dense content, is closing.

Fairchild Publications, parent of WWD, disclosed Tuesday that the upcoming issue of Vitals Woman, on newsstands Oct. 11, will be the last one to be published.

Fairchild president Mary Berner said the company had determined the resources required to make Vitals a success could be better spent elsewhere. "[It] has fallen short of our expectations, and as such, we have decided not to make the long-term investment it would require," she said in a statement.

That investment would have been directed to growing Vitals' circulation beyond the 200,000 it has been delivering to advertisers. That number consisted not of the usual paid circulation, but of a "qualified controlled" subscription model, under which the magazine was sent free to a list of high-income readers, who had to opt in to continue receiving it. The model yielded a demographically select readership, but one that was too small to attract the interest of many marketers.

News of the shutdown came a day after Advance Publications Inc. unveiled a reorganization plan under which Fairchild has become one of seven divisions of Condé Nast Publications. Condé Nast's portfolio contains several titles that competed with either the men's or women's editions of Vitals, including Vogue, Men's Vogue, GQ and Cargo.

A Fairchild spokeswoman said, however, the decision to suspend publication of Vitals predated and was made completely independent of the reorganization. She said the company had decided to redirect Vitals' share of Fairchild's resources to other projects, including the November launch of Cookie, a high-end parenting title, and the relaunch and repositioning of Jane under new editor in chief Brandon Holley.

Vitals' editor in chief, Joe Zee, will remain at Fairchild to work on new projects. The magazine's other 32 staffers will be interviewed beginning today for open positions elsewhere within Condé Nast, according to the spokeswoman.

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