In its ongoing commitment to the men’s wear industry, Fairchild Fashion Group is enhancing coverage of the sector in WWD each Thursday while reintroducing Menswear magazine, a seasonal in-depth report on the style, business and cultural trends influencing men’s fashion. In addition, WWD will increase coverage of breaking men’s news throughout the week and on WWDMens.com.

Menswear magazine will relaunch in June with a fresh, authoritative perspective on the men’s fashion world, from interpretations of global business and style trends to insider insight into some of the industry’s most compelling designers, executives and celebrities. Two issues of Menswear are scheduled for 2010. The second edition will be published in October and will incorporate the runway coverage previously contained in WWD Men’s Collections magazine, which will be folded into Menswear. The magazine will have a glossy, oversize format, with a circulation base of 50,000 men’s industry executives and decision makers, as well as affluent consumers via the Condé Nast database and newsstand distribution. The June issue will also be distributed at Pitti Uomo in Florence, fashion weeks in Milan and Paris, and marketplace events in New York and Las Vegas.

Marc Berger will serve as Menswear magazine’s publisher, in addition to his current duties as publisher of Fairchild’s Footwear News.

The magazine’s editorial effort will be coordinated by WWD’s men’s team, including senior editors Jean E. Palmieri and David Lipke; fashion editor Alex Badia; men’s designer sportswear editor Jean Scheidnes; tailored clothing and outerwear editor Brenner Thomas; European correspondent Emilie Marsh, and assistant fashion editor Luis Campuzano. Menswear will also draw on the full resources of WWD’s reporting, editing, photography and graphics staff.

Thursday’s men’s effort in WWD will include more space dedicated to in-depth reports across classifications; executive, company and retail news, as well as expanded fashion shoots and personality coverage. The Thursday edition and WWDMens.com will reach all 50,000-plus of the newspaper’s subscribers and 10,000 additional qualified men’s wear executives in retail, manufacturing, supply and media.

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