NEW YORK — The retail forecast might not look too bright for fall and holiday, but moderate and better sportswear firms are banking on new, sometimes unexpected twists on classic looks to grab the sales.

"The overall trends are hitting the mass market much faster, and designers and marketers are having to respond much quicker to get the styles and products into the stores," said Kathy Bradley-Riley, merchandise manager for sportswear at The Doneger Group, the large New York-based buying office. "There’s not a lot of basics and everything has a fashion twist with a lot of fabric and detail interest."

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