At least that’s the message being sent out by fragrance marketers this fall. Beleaguered executives in both the prestige and mass sectors of the U.S. beauty industry are looking to shore up weak sales by unleashing a flood of new products —?particularly fragrances — enticing cautious consumers back to cosmetic counters.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)