By  on December 18, 2007

The Brooks Brothers flagship on Madison Avenue transformed into a family affair Thursday when 375 guests, including 50 children, fanned out for holiday activities to benefit the St. Jude Children's Research Hospital in Memphis, Tenn.

Brooks Bros. donated 10 percent of the evening's sales to the hospital, and all Brooks Bros. stores nationwide are participating in St. Jude's Thanks and Giving program and soliciting donations at the register. This year, the company expects to raise $500,000 for the cause.

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