LOS ANGELES — Nicky Hilton has one of the most recognizable surnames in the hotel industry, so it’s only fitting that her next design venture will be a chain of boutique hotels called Nicky O. The first is set to open in Miami’s South Beach in November.
The 22-year-old clothing, accessories and jewelry designer, whose middle name is Olivia, is partners with Falor Development Group, Chicago; they plan to open five to six locations in major U.S. cities. The second will be in Chicago in December.
“I am a fashionista, so I wanted to bring that element into hotels,” said Hilton, who has asked several of her designer friends to create suites. The first to sign on was Roberto Cavalli, who will design a 5,000-square-foot penthouse suite in the South Beach property.
“My specialty is creating an atmosphere and a mood, and I love the idea of doing this in the interior design world,’’ Cavalli said.
Apart from Cavalli’s gold-theme suite, which will mimic the look of his retail stores, the hotel will have a French Regency-meets-Old Hollywood style. Hilton will design everything from the lobby and guest rooms to the linens and matchboxes.
The 95-room hotel, created from two existing Ocean Drive hotels that have been renovated and combined, will feature a second-floor pool, Italian and sushi restaurants, a lounge and a boutique. Rooms will average about $500 per night.
“I definitely want to stand out and be different, and I don’t feel that any hotels out there bring the fashion element into their design,” said Hilton, who will be in Miami this week to “try and convince them to let me change things” in the historic property. “That’s definitely been the most challenging part so far.”
This story first appeared in the July 7, 2006 issue of WWD. Subscribe Today.