MILAN — When Pineider, the historic Italian paper and pen company, asked Rebecca Moses to create a lifestyle collection for the centuries-old brand, the designer wanted to do much more than just flatware and cashmere throws. She wanted to...
MILAN — When Pineider, the historic Italian paper and pen company, asked Rebecca Moses to create a lifestyle collection for the centuries-old brand, the designer wanted to do much more than just flatware and cashmere throws. She wanted to translate the art of writing into the art of living, and she succeeded this week when the new Pineider flagship was unveiled here.
In a little less than three months, Moses converted the store into an eclectic, airy boutique than seems more like an elegant town house than a retail space. Every floor is done up as though a family — albeit a very chic family — lived there. "We wanted to create little rooms, little niches, where people could come and touch and really feel the products," Moses said during a walk-through of the store on the Via Manzoni.
Feel you will. There are some 500 products, such as leather-bound photo albums trimmed in guinea feathers, burled wood boxes, wicker and leather baskets, leather bucket bags with contrast trim and hand-etched glass vases. The store offers a bit of everything and everything in it is for sale, including the furniture. "This wasn’t about fashion," said Moses, who has become a darling among retailers for her colorful knits. "It’s broad scope. I wanted to preserve the tradition of Pineider but move it forward and make it modern."
Moses worked with architect Luca Piatti to render what she called a "very human space" that’s part Art Deco and part English country. From the window displays — a woman in a white-paper wedding dress and a man writing at a desk — to the third-floor men’s bedroom, the store subtly connects Pineider’s precious papers to Moses’ welcoming vision of life.
A winding staircase leads to the second-floor sitting-dining area, decorated with light green, velvet tufted slipper chairs and a white-washed wood table. Colorful glass snifters, seashell topiaries and vintage lithographs complete the room. Off the corner is the woman’s boudoir, replete with a mirrored vanity table, pink velvet chaise longue and leather and feather slippers. You could just see Marlene Dietrich stretched out there sipping champagne.
The Milan store is the first in a series of rollouts of Pineider’s new retail concept. Openings are slated in Florence and Turin later this month, and on October 26, Moses will make a personal appearance at Bergdorf Goodman in New York to officially launch the home collection.Moses has a five-year contract with Pineider’s parent company, the Hopa Group, but industry sources say Hopa is looking to make the relationship permanent. A source close to Moses said Hopa is in talks to buy Moses’ eponymous company. The designer owns 49 percent of it, and the Italian manufacturer Herno owns the remainder.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews