Fashion T-shirt manufacturer Sociology has partnered with the Fashion Delivers charity on a collection of get-out-and-vote tops.
This story first appeared in the May 5, 2008 issue of WWD. Subscribe Today.
The shirts — “Obama Is My Homeboy,” “Hillary You Go Girl” or the nonpartisan “Rock the Vote” — are sold at retailers such as Bloomingdale’s, Neiman Marcus, Urban Outfitters and Fred Segal.
Each T-shirt, which retails from $28 to $44, also features an outline of Sociology’s work as well as the Fashion Delivers logo.
Fashion Delivers was founded by MMG senior managing partner Allan Ellinger. The charity assists families in need following a natural disaster, poverty or other distressed situation.
“We are excited Sociology has called out Fashion Delivers as their charity of choice for this project. Their passionate concern with social welfare and Fashion Delivers’ eagerness to alleviate some of the people’s pain after they experience tragedy are very much in harmony. We appreciate Sociology’s outreach and generosity,” Ellinger said.