“StyleCaster is not a social network,” says Ari Goldberg, ceo of StyleCaster.com. “This is not Facebook. It’s not MySpace.” Maybe not, but the new Web site is an online network, one in which users connect over fashion. However, Goldberg prefers to bill it as “the Web’s first personal style discovery platform” and “the Web’s first influence network.”
What exactly that means will be hard to tell until the site goes into private beta testing next month before it is officially launched in January. But according to Goldberg, a former vice president of strategy and business development for LeBron James’ LRMR Marketing company, who founded StyleCaster with chief financial officer Albert Azout, the site is first and foremost an online personal styling service. It’s also a user network that features blogs, articles and merchandise styled by its own staff.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)