By  on October 28, 2008

“StyleCaster is not a social network,” says Ari Goldberg, ceo of “This is not Facebook. It’s not MySpace.” Maybe not, but the new Web site is an online network, one in which users connect over fashion. However, Goldberg prefers to bill it as “the Web’s first personal style discovery platform” and “the Web’s first influence network.”

What exactly that means will be hard to tell until the site goes into private beta testing next month before it is officially launched in January. But according to Goldberg, a former vice president of strategy and business development for LeBron James’ LRMR Marketing company, who founded StyleCaster with chief financial officer Albert Azout, the site is first and foremost an online personal styling service. It’s also a user network that features blogs, articles and merchandise styled by its own staff.

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