These efforts span from sustainable programs aimed at boosting gender equality in the workplace to the introduction of promotions targeting female customers both in-store and online.
In addition, the women behind January’s worldwide Women’s March to protest against the incoming administration of President Trump are organizing “A Day Without a Woman” today to encourage women to wear red, stay home from work and shop in female-owned retailers.
To mark the day, Chime for Change, Gucci’s international campaign to empower women and girls, and Global Citizen, a group striving to end extreme poverty by 2030, are publishing an open letter about the fight for gender equality.
“All over the world, women are on the front lines fighting for our future. Yet millions of girls and women are still denied basic equal rights. And recent policies and appointments in the United States jeopardize its position as a global leader and positive role model on human rights,” the letter reads. “We stand together to say, in a voice louder than ever, that fighting for gender equality is the emergency and the opportunity of our time.”
The letter will appear as full-page advertisement in four newspapers — The New York Times, The International New York Times, the Financial Times and The Wall Street Journal — and is signed by more than 25 personalities, including Chime for Change co-founders Beyoncé Knowles-Carter and Salma Hayek Pinault, as well as Kering’s chairman and chief executive officer François-Henri Pinault, Gucci ceo Marco Bizzarri and Gucci creative director Alessandro Michele.
The members of Coldplay, Madonna, Dakota Johnson, Freida Pinto, Julia Roberts and Jada Pinkett Smith are also among those who signed the letter. Gucci will support the initiatives through its social media accounts.
Calvin Klein Inc. ceo Steve Shiffman on Wednesday will sign the Women’s Empowerment Principles, a partnership initiative of U.N. Women comprising a set of seven steps that businesses can take to promote gender equality in the workplace, such as establishing high-level corporate leadership for gender equality; fighting against any form of discrimination, and ensuring education, training and professional development for women.
“Calvin Klein has long been a champion for gender equality, and as a brand we have led many cultural conversations surrounding this critical topic. It is important for us as a global leader to continue to fight for gender equality across the world, and lead true social change in everything we do,” said Shiffman.
He continued, “I am committed to building upon the values that Calvin Klein and our parent company PVH Corp. uphold as cornerstones of our corporate culture. Every Calvin Klein associate has the right to realize their full potential at our company, regardless of gender, ethnicity, sexual orientation or background. As a leading global brand, we must use our reach to promote inclusion, diversity and equality as a human standard.”
Last March, PVH Corp. signed the Women’s Empowerment Principles and the United Nations Global Compact.
On Wednesday, LVMH Moët Hennessy Louis Vuitton will award its first EllesVMH prize to mark International Women’s Day. The prize will reward two out of 10 preselected initiatives from the group’s houses and international affiliates for their role in promoting gender diversity at an event at the group’s Paris headquarters on Avenue Montaigne.
A company strongly focused on the development of projects aimed at empowering women across the globe, Benetton Group is celebrating the day by launching internationally #UnitedByHalf, a campaign promoting gender equality directed especially to men. Challenging social stereotypes around the role of Indian women, the campaign, which made its debut in India on Valentine’s Day, features images of couples portrayed as equal partners.
On the social media side, Michael Kors is recognizing nine women who have inspired him over the past 35 years on the company’s Instagram, Facebook and Twitter channels. It began Monday with the designer’s mother, Joan Kors, and will feature such women as Anna Wintour, Blake Lively, Kate Hudson and Michelle Obama, all culminating with a story on DestinationKors.com on Wednesday.
For the second year, high-end British skin-care brand Elemis is supporting the #SheInspiresMe campaign promoted by nonprofit humanitarian organization Women for Women International. Elemis its encouraging its customers to switch, on Wednesday, their Facebook and Twitter profile pictures with the image of a woman inspiring them and post about her on Instagram using the hashtag #SheInspiresMe.
Aligning with the day, Theory and Lola, an organic cotton tampons company, teamed up on limited-edition kits featuring health, beauty, fashion and home products. One hundred percent of each kit purchase will benefit Girls Who Code. Kits will retail for $50 and will be available at Theory stores throughout the U.S. and online at theory.com starting Wednesday. The kit contains a Theory x Lola limited-edition “Be Heard” T-shirt, (retail value, $85); Lola three-pack tampons ($9 for full box); a Hanky Panky organic cotton thong ($18); Goop revitalizing day moisturizer ($10); a Lulu Frost beaded tassel keychain ($90), MoonJuice power dust ($30); a PF Candle Co. mini soy candle ($11), Inscape three months of meditation ($39); a Ritual one-month vitamin subscription ($30); Rodin Olio Lusso face oil ($170 for full size); a S’well 9-oz. bottle ($25), and Tula Probiotic purifying cleanser ($28).
Rebecca Minkoff is collaborating with FEED’s Lauren Bush Lauren on a collaboration of three bags that give back. The collection, which retails from $145 to $295, includes a fold-over clutch, unlined cross-body and whipstitch tote. Made of 100 percent cotton, the tribal print is black ecru and yellow, and all pieces are finished with silver hardware. With each purchase, the Minkoff fold-over clutch will provide 37 meals, the unlined cross-body will provide 62 meals and the tote will provide 74 meals. The collection is available in Minkoff stores, rebeccaminkoff.com, feedprojects.com and Nordstrom.
Aday has teamed with entrepreneur and designer Lisa King to create a limited-edition scarf to celebrate women and modern-day feminism. The scarves, retailing for $60, became available for purchase on March 4 and today, 50 percent of all proceeds from Aday’s site will be donated by Aday to Vital Voices, a non-governmental organization whose mission is to identify, invest and bring visibility to extraordinary women around the world. The scarves embody two different words to represent women: “Feminist” and “Dreamer.”
A.L.C. has created an exclusive and limited-edition T-shirt that celebrates female energy, positivity and community. “The Woman” T-shirt will be available on alcltd.com for $98, starting today. All proceeds will be donated to Planned Parenthood.
Lebanese fashion house Sarah’s Bag, which offers one-of-a-kind sustainable luxury accessories, is launching today a see-now-buy-now capsule collection of bags entirely crafted by Syrian refugees. All the pieces included in the “Who Runs the World” capsule are decorated with slogans that first appeared on the cardboard signs carried at the Women’s March in January.
Fashion influencer Chiara Ferragni is also joining the day’s celebrations by selling on her shop.theblondesalad.com online store a limited-edition T-shirt developed in collaboration with Italian brand Melidé. Available in only 30 pieces, the T-shirt features the word “Feminist” embroidered on the front, while the symbol of the planet Venus appears on the back.
Italian makeup label Wycon is launching today “Real Kisses for Real Women,” a limited-edition kit featuring a zippered case printed with a cartoonish reinterpretation of J. Miller’s iconic “We Can Do It!” poster with Rosie the Riveter, which contains a creamy lipstick and a lip pencil, available in 15 colors, from nude to violet. The kit will be available at the brand’s stores, and online, for 14.90 euros, or $15.76. The launch of “Real Kisses for Real Women” will be supported by a campaign featuring three real women, which the company chose among those submitting their candidacy on Wycon’s web site.
Fashion and beauty labels are also offering special online discounts and special in-store activities during the day.
For example, Hong-Kong based fashion brand Grana, which delivers staple pieces in quality fabrics at affordable prices, on Wednesday will debut the #BeBoldForChange initiative by offering a 21 percent discount on its women’s wear collection. The discount will be available online by inserting the promo code BEBOLD at checkout.
“The average pay gap between men and women is 21 percent, which means that for every dollar a man makes, a woman earns 79 cents. At the end of the day, women earn less money than men, estimating that it’s going to take only 169 years until gender equality…” said a Grana spokeswoman. “This is pretty ridiculous to us and to #BeBoldForChange, so we decided to offer 21 percent off on all women’s apparel on March 8. Are we changing the world by offering this? No. But we do believe that we’re bringing attention to the bigger conversation on equality.”
Starting from today through March 12, Italian beauty brand Collistar will celebrate its female customers with a special promotion. For each purchase made at the company’s online store, collistar.it, the label will include a free red lipstick in the shipment.
On Wednesday, New York-based beauty label Kiehl’s is welcoming women at its corner at Milanese department store La Rinascente by offering them a free customized skin-care consultation. In addition, the brand is offering its guests a “tea bar experience” developed in collaboration with prestigious French brand Dammann Frères, which will serve a selection of teas combined with New Zealand’s Manuka honey.
Birchbox, the beauty box company cofounded by ceo Katia Beauchamp, has a slew of initiatives around the “Day Without a Woman” strike planned for today to combat the wage gap and empower her mostly female workforce and female leaders worldwide. The company is offering a discount of 20.4 percent — also in recognition of the gap between women’s and men’s pay — which will be applied to all online and SoHo store purchases of Power Products (multitasking products) made on the day.
Birchbox is partnering with The Girl Project, an organization dedicated to ensuring that girls everywhere have access to quality secondary education and will donate 5,000 boxes and $15,000, which provides a full year of tuition for 35 first-generation students in developing countries. Among other initiatives, Birchbox will offer free professional photo shoots, makeovers and treats at the store March 9 in New York’s SoHo from 11 a.m. to 2 p.m., so women can take a new professional headshot and show the world who’s boss.
QC Terme spas and resorts, which operates thermal spas and resorts in several Italian locations, is feting the day by giving its female guests a free special beauty kit, including a hair mask, a red argyle mud and a mimosa body scrub, all coming in a waterproof vanity case.
Retailers will also celebrate the day. The world’s largest retailer, Wal-Mart Stores Inc., today hopes to engage associates around the world with a 90-minute event at its Bentonville, Ark., headquarters featuring keynote speaker Susan Scott, founder and ceo of Fierce, and the best-selling author of “Fierce Leadership: A Bold Alternative to the Worst ‘Best’ Practices of Business Today.”
As a women-owned business, Scott said she champions diversity in the workplace and flexible solutions that “push the envelope on the responsibilities and behaviors of great leaders.” Wal-Mart employees 2.3 million associates worldwide, the majority of them women. A Wal-Mart spokesman said more than 11 markets will be viewing the address live. Wal-Mart is encouraging associates to share via social media with the hash tag #IWD2017. “You’ll also see us re-share stories on our corporate social channels,” the spokesman said.
Amazon is involving its Milan-based customers, who use the Prime Now service, in a culinary journey at the discovery of the most refined meat qualities available for purchase on the web site. Thirty people, who bought special coupons at Amazon Prime Now retailing for 38 euros each, or $40.19 at current exchange rate, will enjoy a dinner in a prestigious location cooked by a still undisclosed Michelin-star chef, who will prepare dishes using Argentinian roast beef, American black Angus and Japanese Kobe beef.
In honor of International Women’s Day, Diane von Furstenberg is kicking off voting for the People’s Voice Award, one of five awards that will be given at the 8th annual DVF Awards on April 6. The DVF Awards recognize and support women who are using their resources, commitment and visibility to transform the lives of others. Voting on dvfawards.com starts today and goes through March 22.
Beginning today and through March 12, shoppers will also receive 15 percent off the new full-price collection in DVF stores and on dvf.com, and DVF will donate 15 percent to the organizations under consideration for this year’s People’s Voice Award.