NEW YORK —?Banana Republic is ready for the runway. The company, which is known for making trends accessible to the general public, wanted to demonstrate that it’s heading in a new direction. The vehicle the firm chose was its first formal show, held on Thursday in its offices in Chelsea. “We’re excited about the direction the collection is taking, and about the reemergence of Banana Republic as a fashion brand,” said Marka Hansen, a 15-year Gap Inc. veteran who was named president of the $1.9 billion Banana Republic division in June. “We thought that this was a better way to show to the editorial community the elevation of the product to a level that we think about as affordable luxury.”
Deborah Lloyd, executive vice president of design, noted that the company’s design team has incorporated new colors and exclusive prints. Hansen added that everything shown on the runway — accessories, shoes and the clothes — would be available in Banana Republic’s 440 stores next year. “Everything but the nail polish,” she said.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)