NEW YORK —?Banana Republic is ready for the runway. The company, which is known for making trends accessible to the general public, wanted to demonstrate that it’s heading in a new direction. The vehicle the firm chose was its first formal show, held on Thursday in its offices in Chelsea. “We’re excited about the direction the collection is taking, and about the reemergence of Banana Republic as a fashion brand,” said Marka Hansen, a 15-year Gap Inc. veteran who was named president of the $1.9 billion Banana Republic division in June. “We thought that this was a better way to show to the editorial community the elevation of the product to a level that we think about as affordable luxury.”

Deborah Lloyd, executive vice president of design, noted that the company’s design team has incorporated new colors and exclusive prints. Hansen added that everything shown on the runway — accessories, shoes and the clothes — would be available in Banana Republic’s 440 stores next year. “Everything but the nail polish,” she said.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus