By  on October 27, 2009

Lest anyone miss the hoopla of “Fashion Rocks,” it’s back, at least in South America. For its fourth international iteration, the fashion show-concert hybrid, once helmed by Condé Nast Publications in New York, headed to Rio de Janeiro last weekend with the help of Brazilian telecommunications conglomerate Oi. And an impressive roster of talent followed. Versace, Marc Jacobs, Givenchy and Calvin Klein provided a major international fashion presence, while Lenny, André Lima, Alexandre Herchcovitch and Lino Villaventura represented the local contingent. Meanwhile, Diddy, Estelle, Ciara, Ja Rule, Grace Jones and Mariah Carey held up the “rocks” portion of the evening.

While the main event took place Saturday night at Rio’s Jockey Club, it was actually a three-day affair, beginning on Friday with a charity dinner hosted by Donatella Versace at the Copacabana Palace and wrapping up Sunday night with a Calvin Klein Jeans and Underwear party on the rooftop of the Fasano hotel in Ipanema.

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