HSN ALERT: Rita Wilson and jewelry designer Cathy Waterman toasted their new line, True Hearts, Wednesday night at Lucques restaurant in West Hollywood. The collection will be sold live on Home Shopping Network on Dec. 13 and 14. The pair welcomed a crowd of mostly female well-wishers from writer Gigi Levangi Grazer to actress Maria Bello. Among the crowd, though, was Wilson’s husband, Tom Hanks, who, when asked if his jewelry-loving wife having her own collection might save him a little money, quipped: "Let me think about that…No, I don’t think so!"

LULU LANDS IN L.A.: "I expected Los Angeles to be sort of cheesy, but it really appeals to my downtown sensibility," said that perfect English rose, Lulu Guinness, in town Wednesday night to open her first boutique on the West Coast. The 1,000-square foot store, which joins trendy neighbors like Sigerson Morrison and Illume on Third Street, carries her couture evening bags, novelty handbags and accessories as well as the shoe collection. The event drew a crowd that included Rashida Jones, Maria Bello, Shiva Rose McDermott and Heather Graham. Guinness said she plans to expand her collections in 2003 and in March, she’ll launch her signature fragrance at Neiman Marcus and Nordstrom.

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