WWD.com/fashion-news/fashion-features/fashion-scoops-a-la-mode-making-miu-sic-brule-ferre-738060/
government-trade
government-trade

Fashion Scoops: A La Mode … Making Miu-Sic … Brule+Ferre …

A LA MODE: Despite the luxury chill, France’s fashion magazine market is getting warm. Several Condé Nast France employees have been conscripted to start working on a secret project: the launch of French Glamour. Condé Nast France...

A LA MODE: Despite the luxury chill, France’s fashion magazine market is getting warm. Several Condé Nast France employees have been conscripted to start working on a secret project: the launch of French Glamour. Condé Nast France president Didier Suberbielle had no comment, saying only, “We are looking at several things.” If Glamour does make it to the newsstand, it will have lots of company. Axel Springer and Prisma Press have women’s fashion titles in development in France. And Britain’s Emap is also said to be considering a women’s project, already owning the men’s title FHM.

MAKING MIU-SIC: Is Miuccia Prada adding music promoter to her list of duties? Not quite, but word has it Prada is plotting a series of music and arts events in Paris under the banner “Miu Miu Presents.” Sources said the first event, featuring up-and-coming DJs and video artists, is set for March 20 at the Miu Miu flagship.

INN OR OUT?: Speculation continues to surface about the fate of Giorgio Armani’s Via Manzoni megastore, which opened in 2000. One scenario making the rounds in Milan has Armani gutting the store to make way for a hotel. But an Armani spokesman quashed that theory: “The store is doing very well, but we’re looking at the possibility of turning the top floors into a hotel,” he said.

BRULE+FERRE: What do you get when you pair Tyler Brulé with Gianfranco Ferré? Well, more than just rhyming verse. Brulé, founder of Wallpaper and the driving force behind the creative consultancy Wink, is creating the packaging and store design for Ferré’s new men’s and women’s clothing line that will launch this summer at the Milan men’s shows. As reported, the line will be called Ferré, and will replace the designer’s diffusion lines, including GFF and Gianfranco Ferré Studio. “We’ve been working together since December. Our collaboration grew out of a graphic design project we did for Ferré,” said Brulé who, arrived in Milan on Monday.

Meanwhile, Ferré and his new owner, IT Holding, have been busy indeed. As part of their effort to relaunch the brand, they’ve re-furbished the Via Sant’Andrea store and put a spa — a mosaic oasis overlooking a private garden — on the ground floor. Services include hot stones for the feet and hands, facials, mud treatments and massage. After the facial, head upstairs and check out the 5,400-square-foot store with its red carpet, pearly white leather ottomans and briar wood display cases.

This story first appeared in the March 4, 2003 issue of WWD.  Subscribe Today.

NO JOY FOR RUFFO: Ruffo and Joy Yaffe, the brand’s p.r. and talent scout, have parted ways. Yaffe, who joined Ruffo six years ago, headhunted young designers for the Ruffo Research line — an experimental collection created by a different designer every year. As reported, Ruffo Research was suspended in January due to market conditions. The latest designer to take on Ruffo Research was the Belgian designer Haider Ackermann. “I’ll be at Haider’s Paris show later this week and want him to have as much success as all the other designers,” said Yaffe, referring to the likes of Sophia Kokosalaki, Vèronique Branquinho and Raf Simons.

PROFESSOR ADROVER: He’s not getting an honorary degree, but perpetually struggling designer Miguel Adrover on Friday will open “Primavera de Comunicacio 2003,” a conference on the state of art and design that takes place in Majorca and is sponsored by the government of the Balearic Islands. Adrover was born in Majorca. The other Balearic islands are Menorca, Cabrera, Ibiza and Formentera.

Primavera de Comunicacio is attended by students of major art and design schools throughout Spain. Adrover will discuss the challenges facing the industry and his strategy to relaunch his clothing line in a presentation entitled, “What benefit can fashion have to contemporary society?” The designer has lately been beating the drum for wear-now deliveries and fashion that’s relevant to today’s lifestyles. Hopefully, he won’t talk himself out of a career.

PERSONAL APPEARANCE: John Pomerantz, chairman of the Leslie Fay Co., has returned to work on a part-time basis. “I was in today. I’m working two hours a day. I don’t have much to do,” said Pomerantz.

He was struck by a car in Mamaroneck, N.Y., on Jan. 31, while crossing Old Boston Post Road on his way to an acupuncturist appointment. He dislocated his shoulder, broke three ribs and his hip, and fractured his tibia, knee and right thumb.

“I’m on a cane. I have a brace on my leg and a splint on my finger. My left arm is still strapped to my body,” he said Monday.

Pomerantz said it’s still too soon to start physical therapy and added that he really isn’t too productive at work: “I sit there and listen. I can’t use the computer.”