AT FIRST BLUSH: Could Jean Paul Gaultier, the French designer who put men in skirts, now be sending them to the makeup counter? Rumor has it that Beauté Prestige International, his beauty licensee, is about to launch color cosmetics for men under the Gaultier label, along with a new men’s fragrance. As a teaser, BPI just sent beauty journalists in Europe mysterious little black boxes containing an eraser. “Erase your preconceptions,” an insert advises. The media is also invited to the Paris event on June 27, which happens to be the same day as Gaultier’s men’s fashion show.

BPI executives could not be reached for comment.

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