AT LAST: Capping 11 months of market speculation, Coty’s Lancaster division is expected to reveal today that it has signed actress Sarah Jessica Parker to a fragrance licensing deal. The rumor gained serious traction Monday when the cosmetics company sent a media alert to major publications promising “the first licensing agreement for this internationally known actress and style icon.” It also noted the fragrance will be out this fall, and will “reflect the talent, style and confidence of which she has become a symbol.”

Parker would be in heady company at Coty — which, between its prestige and mass divisions, holds the licenses from Jennifer Lopez, Celine Dion, Kimora Lee Simmons for Baby Phat, Isabella Rossellini and Mary Kate and Ashley Olsen. Coty declined to name the celebrity Monday.

EAU DE TOM?: Speaking of fragrances, speculation is heating up in Europe that Tom Ford’s next project could be a signature scent. The former Gucci creative director recently hinted he had a project cooking that has “nothing to do with ready-to-wear.” Some sources already connect any forthcoming Ford scent to Procter & Gamble, which holds the license to Gucci beauty products, while Domenico De Sole, former chief executive of Gucci Group, sits on the P&G board. A P&G spokeswoman dismissed the rumor. “We have a strong and positive relationship with Domenico De Sole and Tom Ford, but we have no shared business interest beyond this right now,” she said.

BLOCK PARTY: Bernard Arnault is trading places. Rumor has it the LVMH Moët Hennessy Louis Vuitton luxury baron, who currently lives in Paris’ 16th arrondissement, has written a check to buy Bethy Lagardere’s town house on the tony Rue Barbet de Jouy, on the Left Bank. The sumptuous digs are next door to Emanuel Ungaro and down the block from Jil Sander’s pied-à-terre. Such neighbors don’t come cheap. Sources say Arnault shelled out about $32 million, or 25 million euros.

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