BECK COMES BACK: There must be a whiff of the good old days permeating the Versace offices. Madonna is the star of its ad campaign once again, and now it seems even Paul Beck is making a full-time return to the house. The company’s former publicity director and Donatella Versace’s former husband is said to be taking a post at the in-house press office that Versace plans to open in New York next month. It’s unclear whether Beck will head up the office, but a source close to the company said it would be more of an ambassadorial role, and Beck is expected to focus on the men’s division. One thing is certain: the move will enable Beck to keep a closer eye on the 50 percent stake in Versace owned by his daughter, Allegra, who is in the U.S. at college.

FASHION JACKPOT: The upscaling of Las Vegas is about to reach a new zenith. Developer Steve Wynn aims to bring Paris couture shows to his next property, the megaresort Wynn Las Vegas, slated to open April 28. “We would love to explore having couture in America,” Elaine Wynn, Steve’s wife and a director in the company, disclosed Wednesday at the Jean Paul Gaultier show. “Americans are curious and women do fantasize about these shows. We have some wonderful venues that would lend themselves.” Wynn said she envisions reprising shows from the biggest houses and newest designers fresh from Paris soon after the opening.

HAVING A BLAST: Rolf Snoeren and Viktor Horsting feted the launch of their first scent, Flowerbomb, in Paris’ ubertrendy Colette boutique on Wednesday. Surrounded by a bevy of friends and admirers, the Dutch duo reconfirmed their fragrance fascination. Snoeren said they’ve “just started” working on a men’s scent, due out in 2005 or sometime in 2006, and added that he and Horsting were even testing a new juice at the event.

THE FUR FLIES AT ISAAC: Isaac Mizrahi’s foray back into fashion is getting busier by the minute. First, there’s his collection for Target, then a made-to-order business exclusively at Bergdorf Goodman and now a bridge line of shearlings and fur-trimmed outerwear. Mizrahi has signed a deal with Alixandre Furs, which already makes furs for the designer at the high end, to produce a better-priced line of outerwear. The concept, according to a source, mirrors the high-low theme that dominated Mizrahi’s show at Cipriani in June, in which he paired a $9.99 cotton tank top with a $20,000 ballgown skirt. The shearlings, which will include basic styles such as a peacoat and a jean-like jacket, are fashioned after styles similar to the ones Mizrahi designs for Target, while the outerwear pieces — a mink-trimmed cashmere piece, for instance — will be based on couture-like styling.TOMMY’S NO SHOW: Tommy Hilfiger is going to pass on New York Fashion Week this year and not hold a runway show for his fall collection. Hilfiger’s event is usually a celebrity magnet, and Sean “P. Diddy” Combs, Jennifer Lopez, Janet Jackson, Lil’ Kim, The Black Eyed Peas and Ludacris were all in the front row of his spring show in September. The absence of an expensive show is in keeping with the company’s drive to cut costs. On Friday, Hilfiger laid out a restructuring plan that, in addition to shuttering its young men’s division, will cut 200 positions from its corporate ranks and save $40 million. The future of the H Hilfiger line, which was featured on the runway last season, is also in question given its poor performance in its first year of department store distribution.

HURLEY DIVES IN: Screen siren Elizabeth Hurley is revealing a bit more — at least about her new swimwear line, Elizabeth Hurley Beach. While the company was mum on most details, the first looks include a selection of brightly colored tunics, sarongs, terry cloth miniskirts, chiffon tops and linen pants, as well as bikinis, and many of the items are embellished with beads and semiprecious stones. There is also a selection of accessories, including a terry cloth beach hat and oversized beach bag. “I’ve been personally involved in every single aspect of this collection: design, fabrics, factories, fit, accessories, sales and promotion,” Hurley said in a statement. “I even went on a draconian diet to do the modeling.” Retail price points start at about $175, and the collection will hit stores in March exclusively at select Saks Fifth Avenue stores and a few other locations worldwide.

HAND-ME-DOWNS: Ricky Clifton, the eccentric decorator and art-world darling, is sharing the wealth — sort of. In an effort to sell all the goodies he’s acquired over the years from Sotheby’s, Christie’s and the like, Clifton is hosting a yard sale at the Diane von Furstenberg Studio at 389 West 12th Street on Friday. The sale will feature furniture, rugs, lamps, textiles and artwork from the heady estate auctions of Doris Duke, Barbra Streisand and Jackie Onassis. Tonight, Clifton is throwing a cocktail preview in true tag-sale spirit by serving punch and beer on tap.

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