BLUE BLOOD: Andreas Kurz clearly has not had his fill of the jeans business. The former Polo Ralph Lauren executive, who had been president of its international licensing division, is headed to Seven For All Mankind as chief executive. His appointment will be announced today. Prior to Polo, Kurz was chief executive of Diesel USA, and he had a 13-year career at Hugo Boss before that.

HANGING WITH LAM: Derek Lam made his first Los Angeles sojourn for a fall trunk show and luncheon at Barneys New York’s Beverly Hills store, which, along with the East Coast flagship, has carried Lam’s line since its inception two years ago. Hostesses Jacqui Getty and Brigette Romanek, who bought nearly the entire collection between them, corralled ultrachic pals Amanda Demme, Colleen and Maria Bell, Crystal Lourd, Gwen McCaw, Kelly Phleger Johnson, Zooey Deschanel (who dates Getty’s nephew, actor Jason Schwartzman), Shiva Rose McDermott (who’s pregnant again and due in September), Liz Goldwyn, Rosetta Getty and Lisa Marie. Lam, a San Francisco native, said his fall collection, called “California Dreaming on a Winter’s Day” was inspired by the “sexy, nonchalant way women layer clothes here.” Clearly, he had their number: The day netted $70,000 in orders for the privately held company, which estimates this year’s sales at a conservative $6 million. Of course, when you’re selling sheared mink sweatshirts for $7,950 (it was among the day’s most popular items), that’s not hard to do. Of course, like most every other designer before him, Lam fell in love with Los Angeles and its stylish denizens. “I want someone to find me a nice bungalow in the hills — one that won’t wash away in the rain,” he laughed.

WINDOW READING: These days, one could easily confuse the Marc Jacobs store on Mercer Street with a bookstore. A huge display in the window heralds the release of Francine Prose’s new book, “A Changed Man,” a satire about fund-raising, liberals and the extreme right. As it turns out, Prose, a novelist and critic, is friends with the designer and with the company’s president, Robert Duffy. They will be throwing the author a book party in the store on April 12.EXTRA, EXTRA: Victoire de Castellane, Dior’s fine jewelry designer, is joining her cousin, designer Gilles Dufour, on the set of Sofia Coppola’s upcoming film about Marie Antoinette, which also features Kirsten Dunst and Marianne Faithfull. Castellane, who met Coppola when the director was interning at Chanel, will appear as an extra alongside her sister, Mathilde Agostinelli, who is Prada’s Paris public relations person.

HER VERY OWN BAG: It seems Selma Blair’s fashion star is rising fast. She’s just back from attending the Louis Vuitton show in Paris and she’s got her hands on an accessory other than the belts from her line, Elegantly Wasted. Marc Jacobs has named one of his coveted bags of the season after the starlet. And since Marc doesn’t just go doling out bags to every actress seen in his clothes, Selma can now add “muse” to her fashion résumé.

THE JUICE: The only thing that’s surprising about Juicy Couture’s new venture into the sunglasses category is that it took this long. After all, the nine-year-old lifestyle brand is practically synonymous with Los Angeles, its home base, and has a major celebrity following. So in spring 2006, Juicy will introduce opthalmic and sun eyewear in a license with Safilo Group. Safilo also produces sunglasses for Dior, Gucci, Stella McCartney and Marc Jacobs, among others. At the same time, Juicy will be launching its first shoe collection. The line will be licensed by Schwartz and Benjamin Inc. and delivered to retailers in spring 2006, as well. No word yet on which particular styles will be part of the collection, but you can bet there will be a flip-flop.

STORMIN’ NORMAN: None other than Norman Schwarzkopf, the retired U.S. Army general, will be the keynote speaker when Woolrich celebrates its 175 years in business. Two thousand people are expected to hear what he has to say at the private June event in the village of Woolrich, Pa. Woolrich staffers first met him at his Orvis-backed retirement party, an occasion the company helped sponsor. As an ardent outdoorsman, conservationist and patriot, Schwarzkopf’s was a natural pick for Woolrich. He is, after all, the national spokesman for the Recovery of the Grizzly Bear campaign.PARTY TIME: Heatherette designers Richie Rich and Traver Rains celebrated their birthdays and the launch of their weekly “Torture” parties Friday night at Temple. They didn’t dress the guests, but the pair planned a Warholian design theme for the club.

COMING HOME: Jarlath Mellett, who left his post as Theory’s design director earlier this month, will focus on developing his retail store, Jarlathdan, which he and his partner, Dan Burns, opened in Amagansett, N.Y., last July. The 1,500-square-foot store, which currently is being renovated and is expected to reopen April 1, aims to mesh the worlds of fashion, home and accessories, changing the theme each season. Spring’s theme is Marrakesh, and so the offering will include a selection of clothing items under the Jarlathdan label, such as washed silk sarongs, colorful tank tops and beaded slippers, as well as candles and home scents by Aqua di Parma and refurbished mid-century antiques. “I hope to bring a sense of humor back into the home,” Mellett said. He was replaced at Theory by Istvan Francer.

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