BULLOCK TO THE RESCUE: Could Sandra Bullock be as down-to-earth as her movie persona? She was in New York Tuesday for a screening of her new film, “Miss Congeniality 2,” hosted by In Style, which put her on its April cover. During the after party at Frederick’s, a woman who was perhaps overexcited to be speaking with a movie star spilled her red wine on a publicist’s jacket. Bullock leaped into action, dabbing at the stain with club soda and asking, “Is it Scotch-Guarded?” As for who designed Bullock’s top, a lacy, black, sleeveless affair, “I haven’t the slightest idea,” she admitted. “I think it starts with ‘M.’” She called over Mark Lawrence, the film’s writer and director, to see if he could do better describing his own ensemble. (He could: sweatshirt by Russell Athletic, jeans by Levi’s, hiking boots by Mephisto.) A bit later, a boy of about 12 appeared at Bullock’s side, complaining that the waiters wouldn’t serve him champagne. Bullock explained that the cast and crew had been invited to bring their children. “If you can’t bring your kids and dogs, it really isn’t a party I want to be at,” she declared.

ZAC DOES BERGDORF’S: They came, they saw, they reserved. Bergdorf Goodman was Zac Posen country March 15-16 when the designer held a trunk show featuring his spring collection. The store rang up $254,000 in sales. Among the bestsellers were a tan embroidered jacket, $1,950; a slate gray pleated dress, $2,700; a navy snake-print pleated jacket, $1,600, and a snake-print skirt, $1,500. Posen stalwarts such as Lady Sally Albemarle, Lady Kinvara Balfour, Veronica Bulgari, Ghislaine Maxwell, Vanessa Neumann and Anne Grauso turned out for the event. “They were trying on the runway looks, tops with big sleeves and pencil skirts,” a spokeswoman said. “So many women, young and old, felt comfortable in his clothes.” Spring units were brought in on consignment, the spokeswoman said.STAR POWER: Will Asako Ishikawa be the next photographer whose career is launched by a Guess campaign? Ishikawa, a student at the Art Center College of Design, was one of more than 500 novice photographers to enter the “Behind the Lens” contest sponsored by Guess and W magazine (which, like WWD, is part of Fairchild Publications). The contest’s judges — Guess president Paul Marciano, W creative director Dennis Freedman, ad agency head Sam Shahid, Interview editor Ingrid Sischy and Art & Commerce co-founder Jim Moffat — unanimously selected her the winner. That means Ishikawa will get to shoot Guess’ fall 2005 campaign.

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