CAMERA READY?: Both sides officially say talks are still ongoing, but it’s looking a little less likely that 7th on Sixth’s fashion showcase will be known as Mercedes-Benz Fashion Week after the end of the year. According to sources, there are also negotiations with other companies that could take over the title role. The one that’s leading the rumor mill is Olympus, the camera maker, which incidentally signed on as a category sponsor for this season’s event and plans to introduce a new professional model of its digital camera there.

Olympus Fashion Week? Why not? It was General Motors Fashion Week for three years before Mercedes took over in January 2001. But no one would comment on the latest reports on Monday, and 7th on Sixth officials didn’t return calls. They’ve still got to call it Mercedes-Benz Fashion Week for at least one more season, after all, so any official word is not likely to come before January.

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