DIAMOND DEAL: Century-old jeweler Kwiat has formally teamed up with Lisa Michelle Boyd, stylist to Charlize Theron, to design a red-carpet collection that will make its debut at Oscar time. About a year ago, Boyd expressed interest in moving beyond styling and Kwiat stepped up to the plate. Not only will the jewels likely adorn Boyd’s star client, but the house, which has only been in the awards-season game for four years, has found a new, newsworthy way to stay in the limelight.

Meanwhile, De Beers/LVMH has devised another way to encourage stars to wear its jewels by offering to donate an undisclosed sum to the star’s charity of choice. It’s given more than $10,000 to AmFar in the past two years, and already is set to make a donation to Youth AIDS on behalf of one star.

LUNCH LINES: It just might’ve been the first time they’d eaten all week. At W’s annual stylist brunch, the busiest bods in town — stylist Rachel Zoe Rosensweig, Alex Keeling, Jeanne Yang and vintage guru Cameron Silver among them — took a break from dressing Hollywood to dish and chow at the Chateau Marmont penthouse. They perused one-of-a-kind gowns from BCBG Max Azria Atelier, Cassis jewels and Kérastase products. Talk revolved around red-carpet trends, including colored stones, vintage and vintage-inspired gowns and cutouts. No one could come to a consensus about color: Black, white and jewel-tone frocks are all being considered.

Phillip Bloch stopped by to talk up Clothes Off Our Backs, the charity founded by Jane Kaczmarek and Bradley Whitford. The cause puts red-carpet gowns worn by celebs now through the Oscars up for auction on eBay, with proceeds going to the UNICEF Tsunami Relief Fund. So far, Felicity Huffman, Teri Hatcher, Denise Richards and Destiny’s Child have signed on, and Renée Zellweger, Jennifer Garner and Jessica Simpson are expected to follow suit. Bloch also is reaching out to designers, asking Elie Saab to donate gowns worn by Salma Hayek and Catherine Zeta-Jones.

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