DIAMOND DEAL: Century-old jeweler Kwiat has formally teamed up with Lisa Michelle Boyd, stylist to Charlize Theron, to design a red-carpet collection that will make its debut at Oscar time. About a year ago, Boyd expressed interest in moving beyond styling and Kwiat stepped up to the plate. Not only will the jewels likely adorn Boyd’s star client, but the house, which has only been in the awards-season game for four years, has found a new, newsworthy way to stay in the limelight.

Meanwhile, De Beers/LVMH has devised another way to encourage stars to wear its jewels by offering to donate an undisclosed sum to the star’s charity of choice. It’s given more than $10,000 to AmFar in the past two years, and already is set to make a donation to Youth AIDS on behalf of one star.

LUNCH LINES: It just might’ve been the first time they’d eaten all week. At W’s annual stylist brunch, the busiest bods in town — stylist Rachel Zoe Rosensweig, Alex Keeling, Jeanne Yang and vintage guru Cameron Silver among them — took a break from dressing Hollywood to dish and chow at the Chateau Marmont penthouse. They perused one-of-a-kind gowns from BCBG Max Azria Atelier, Cassis jewels and Kérastase products. Talk revolved around red-carpet trends, including colored stones, vintage and vintage-inspired gowns and cutouts. No one could come to a consensus about color: Black, white and jewel-tone frocks are all being considered.

Phillip Bloch stopped by to talk up Clothes Off Our Backs, the charity founded by Jane Kaczmarek and Bradley Whitford. The cause puts red-carpet gowns worn by celebs now through the Oscars up for auction on eBay, with proceeds going to the UNICEF Tsunami Relief Fund. So far, Felicity Huffman, Teri Hatcher, Denise Richards and Destiny’s Child have signed on, and Renée Zellweger, Jennifer Garner and Jessica Simpson are expected to follow suit. Bloch also is reaching out to designers, asking Elie Saab to donate gowns worn by Salma Hayek and Catherine Zeta-Jones.Also in attendance was Jennifer Rade, stylist and pal to Angelina Jolie, who won’t be in town for the weekend’s festivities. But Rade made fast friends with stylist Susie Crippen (who dresses Emily Procter and Jorja Fox of “CSI”), who was wearing her own brand new line of jeans, J Brand. Rade flipped for the long, skinny classic wash denims and said that Jolie would, as well. Those million-dollar legs could be in J Brand soon.

WE HEAR: That Minnie Driver will wear a custom-designed Randolph Duke grey and silver Deco beaded lace gown on Sunday; Natalie Portman may show up wearing Chloé and Van Cleef & Arpels; Kirsten Dunst is considering a black-and-white polkadot Derek Lam slipdress; best actress nominee Emmy Rossum will don another custom-made Ralph Lauren confection very in keeping with her “The Phantom of the Opera” character, and Badgley Mischka, still in the process of transitioning to new owner Candie’s Inc., is dressing celebs in archival gowns this year.

WILLIAMS DROPS THE DENIM: Serena Williams’ latest tennis looks are a little tamer than the racy motorcycle outfits she sported at the U.S. Open in September. At the Australian Open, which starts in Melbourne on Monday, Williams will wear a new collection of apparel and footwear designed in conjunction with her sponsor, Nike, some of which also will be available to consumers. Styles include a “transform” dress in colors of white, lime and blue with mesh paneling that can be worn either as a dress with keyhole cutouts and shorts underneath or as a tank top and shorts. The bold black boots Williams wore at the Open are still around, but have been updated in lighter hues. Perhaps she’s hoping that the lighter attire will help her make it to the finals this time around.

GIRL POWER: A trio of female designers will headline the Gen Art Fall 2005 Fashion Show at the Roosevelt Hotel Ballroom in New York Feb. 4. The featured collections include Charlotte, Vena Cava and Society for Rational Dress. Society for Rational Dress — already a hit with A-listers such as Britney Spears, Jennifer Aniston and Faith Evans — is no stranger to Gen Art. The Los Angeles-based company, founded by designer Corinne Grassini in 2002, was part of the Gen Art lineup in L.A. in April 2003.CHIC FOR SALE: From her gowns to her bedclothes, Denise Poiret, the wife of designer Paul Poiret, was celebrated for her modern and timeless style in the early years of the 20th century. Come May 10 and 11, the designer’s granddaughter, Perrine, plans to auction off some 150 pieces of her wardrobe, and hundreds of other personal effects, at Paris auction house Piasa. And none other than Azzedine Alaïa, a Poiret aficionado, plans to exhibit some of the dresses at his Marais headquarters. Not that the designer is only looking back. He also disclosed that he just asked sci-fi specialist Marc Newson to design his next boutique: an accessories unit across from his headquarters on Rue de Moussy.

PACKED BAGS: Louis Vuitton’s communications director Mimma Viglezio, who joined the French firm from Bulgari 15 months ago, has resigned from the post. A Vuitton spokeswoman confirmed her exit Wednesday, and said a successor has yet to be named.

STARCK ME UP: Paris’ Hotel de Crillon, better known for demure debutante balls than raucous Rolling Stones parties, is taking it up a notch. It has tapped design guru Philippe Starck to glam up its sleepy bar. But don’t belly up for a cosmo just yet. The project won’t be completed until early 2006.

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