DIOR: No Doubt frontwoman Gwen Stefani wasn’t the only one donning Dior at her Saturday London nuptials to fellow rocker Gavin Rossdale of Bush. He slipped into a slim Hedi Slimane morning suit, and the bridesmaids — six, according to a source —glided down the aisle in a froth of pink chiffon by John Galliano for Dior. But the designer, a long-time pal of Stefani and a guest at the ceremony at St. Paul’s Church in Covent Garden, had his poster girl for the new Christian Dior Marriage collection in the bride — who wore a pink and white corseted gown of a design he exclusively created for her. Stefani caught the launch in July while in Paris for one of her last fittings. And while she’s set to embark on her own clothing line, she’s not about to compare herself to her fellow fashion maverick. "I’m not going to call myself a designer. I’m not a genius like Galliano," she told WWD last month. She also decided to leave another aspect of the event to another long-time pal and collaborator, video director Sophie Muiller. "We’ve done like 10 videos together and stayed friends," Stefani said. "Sophie’s got such vision, she’s art directing the church stuff." No word yet on whether the Dior duds will have an encore presentation at a Sept. 28 ceremony in Los Angeles, but friends are already itching for a closer look.

BREAKFAST IN BED: You might be surprised who’s been shopping on QVC lately. Despite its Diamonique rep, the network drew a number of well-turned out ladies — it was hard to tell who was wearing the real thing — to a breakfast party at the Rainbow Room Tuesday morning to launch Dennis Basso’s collection of fake fur home furnishings. It turned out the crowd — QVC’s Darlene Daggett, Natalie Leeds, Marjorie Gubelmann, Lucile Roberts, Michele Herbert, Catherine Saxton and Denise Rich — was as diverse as the collection —?imagine if Liberace had shared a bed with Laura Ashley. But the ladies loved it.

"I live for QVC," said Dara Sedaka, who came with her parents, Neil and Leba. "I know the hosts by name. I love everything about it — especially the optimism and the happy faces. I can be depressed and then I turn on QVC and I’m suddenly happy."

ALL BIZ: Several business executives turned out for Badgley Mischka’s show Tuesday afternoon, including former Pegasus pals Stephen Ruzow and Susan Sokol, who were chatting after the show, and Ken Zimmerman, former president of Kenar.

Could Escada be shopping the Badgley Mischka duo?

Sokol said Badgley Mischka is a client of her consulting business, while Ruzow, president of Kellwood’s women’s wear division, said he was there "watching a beautiful show." Ruzow said Kellwood is always in an acquisition mode, "but it has nothing to do with this."

Zimmerman, who is now president and chief executive of Kenny Z LLC, which makes Emma Black and Zola Evening, said he’s been talking to the Badgley Mischka boys about doing a less expensive sportswear collection.

MEN’S JOURNAL BEEFS UP:Mark Horowitz, articles editor of New York magazine, will join Men’s Journal as an executive editor on Sept. 30. He’ll report to Robert Wallace, editor in chief. Dave Willey continues as the other executive editor.

YOU’VE GOT E-MAIL: Saks Fifth Avenue designer customers can start thinking about their spring wardrobes, even before winter arrives. Starting Thursday, they’ll be getting e-mails from Saks on the New York spring 2003 collections, highlighting looks the day after the show. The e-service, which customers signed up for, is called "The Front Show."

"It gives our perspective on the collections and allows [the customer] a sneak preview of what will be in store for spring 2003," said Jaqui Lividini, senior vice president of fashion merchandising and communications for Saks Fifth Avenue. Saks’ e-mails will cover Michael Kors, Oscar de la Renta, Carolina Herrera, Marc Jacobs, Bill Blass, Anne Klein, Calvin Klein, Narciso Rodriguez, Carmen Marc Valvo, Vera Wang, Donna Karan, TSE and Ralph Lauren.

BIRDS OF A HEATHER: The culprits behind the "Imitation of Heatherette" fake-show invites that went out last week appear to have an axe to grind with real Heatherette designers, Richie Rich and Traver Raines.

In an e-mail response to an inquiry from WWD, someone with the e-mail account heatherette2@aol.com responds, in an evident Imitation of Grammar:"Who are we? Some of us are artists who within the last year the "real Heatherette" have hired our services and have avoided paying us as promised. Meanwhile they use their backer and sponsor’s money to shop for ‘designer’ clothes and…So, we got tired of how the fashion industry has glorified people who not only have no design talent but also run ‘bad’ business!"

A spokesman for Heatherette was not able to respond at press time.

CLUBNATION TO HONOR FIELD: Patricia Field, who has been outfitting club creatures in sequins, feathers and platforms for two decades now, will be presented with a Lifetime Achievement Award at the ClubNation nightlife conference taking place at New York nightclub Webster Hall from Sept. 29 to Oct. 2. Field will also be staging a fashion show during the seminar’s Bartender’s Ball on Sept. 30, and judging the costumes for the International Go-Go Championship.

FASHION WEEK IN CLUBLAND: Once again, trendy Manhattan nightspot Lotus seems to have bagged more than its share of fashion fiestas this week. The festivities kick into high gear Wednesday with a Museum of Sex after-party. Expected guests include Bianca Jagger, Patricia Field, and Diane Von Furstenberg. Thursday (mid)night is Paris Mode’s 10th anniversary party, where Paris Mode/TF1 hostess Marie Christian will hold court for a crowd that is expected to include Donna Karan and Stella McCartney. At the same time and venue, but on the mezzanine level, Naomi Campbell will host a party for Brazilian playboy Juan Deniz. Friday night is Sophie Dahl’s birthday party, hosted by model Karen Elson, Griffin Dunne, and photographers Craig McDean and Sante D'Orazio.

MESSING WITH VH1: "Will & Grace" star Debra Messing will be the host of the 2002 VH1/Vogue Fashion Awards. Music stars Pink, David Bowie, Santana and Michelle Branch, will be among the featured performers. The show will be presented live from Radio City Music Hall in New York onOct. 15 at 9 p.m.

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