ELECTRA-FIED: Now that music has staked its claim to the fashion business, Hollywood's getting in on the action. Carmen Electra has just teamed up with Aeros LLC and president Lee Shafkowitz to launch her signature line of casualwear, lingerie and footwear, set to hit stores in November. The target audience: the current MTV generation of 14- to 24-year-olds who watched her tie the knot with husband Dave Navarro on the channel's show. "'Til Death Do Us Part: Carmen & Dave."

Price points haven't been ironed out, but Shafkowitz, formerly the North American commercial director for Max Mara, is planning a national launch in about 200 doors, with an immediate goal of doubling that number. "She's got a refinement that has really been coming through as she does more television and movie work," Shafkowitz says. Plus, he adds, "she's really, really, really nice."

BABY STEPS: While some new mothers take more than a few months after the baby's birth to relax, Shoshanna Lonstein Gruss, whose daughter, Sienna, is just three months old, took to the design board. This past weekend, her new swimwear line for girls ages 2 to 14, full of adorable prints such as miniature cherries and hearts, previewed at the Miami swim show and will formally launch at the children's trade show in October. As if that weren't enough, she has an exclusive girls' clothing line with Saks Fifth Avenue for spring 2006. "They actually came to us," said Gruss. "They said, ‘Your prints always reminded us of little girls stuff.'"

Though Saks approached Gruss before Sienna was born, her daughter clearly has had an influence on her new efforts. The girls' line is tentatively called Shoshanna Baby Girl, because "we didn't name her for almost two weeks," said Gruss. "We kept calling her BG for ‘Baby Gruss' and ‘Baby Girl.' And it stuck." And even though she's still too little for the swim line, Sienna's presence can be found there, too. "They're all full-body pieces," joked Gruss. Whatever happened to maternity leave?A ROLLING STONE GATHERS LOTS OF FASHION: It seems Mick Jagger and co. will be rocking out — and selling out stadiums as they go along — until, well, death do they part. And, by golly, they'll be doing it in style. When the Rolling Stones kick off what seems like its 100th tour in August to support the band's new album, out in September, Jagger will be kitted out in only the finest costumes. It's said the legend has tapped Balenciaga's Michele Sodi, Dior Homme's Hedi Slimane and Comme des Garçons' Rei Kawakubo to add some custom-made, high-watt style to his onstage swagger. Jagger caught Slimane's and Kawakubo's recent men's presentations, which both riffed heavily on a rock theme — including a take on the Rolling Stones' logo at Comme.

THREE OF SPADES: The launch of Selima for Jack Spade Sunglasses at Pier 40 on Thursday evening was upstaged by another launch — that of Frances Beatrix Spade, Kate and Andy Spade's four-month-old daughter.

"This is her first night out," said Kate, who beamed as partygoers gaggled and cooed at the well-behaved and well-dressed child, clad in a white cotton eyelet romper. Kate, who remains on maternity leave, said she'd do the baby thing all over again. "When I was in college, I wanted to have a baby, though I wouldn't have done it then."

Babies aside, guests gathered to view the hipster specs, which already hit Selima and Jack Spade stores and retail for $275, then, with mojitos and barbecue in hand, watched Andy, Rufus Albemarle and others race remote-controlled boats in the Hudson River. Artist Rob Lazzarini won first place and was rewarded with 10 pounds of salmon from Gourmet Garage.

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