ELECTRA-FIED: Now that music has staked its claim to the fashion business, Hollywood's getting in on the action. Carmen Electra has just teamed up with Aeros LLC and president Lee Shafkowitz to launch her signature line of casualwear, lingerie and footwear, set to hit stores in November. The target audience: the current MTV generation of 14- to 24-year-olds who watched her tie the knot with husband Dave Navarro on the channel's show. "'Til Death Do Us Part: Carmen & Dave."
Price points haven't been ironed out, but Shafkowitz, formerly the North American commercial director for Max Mara, is planning a national launch in about 200 doors, with an immediate goal of doubling that number. "She's got a refinement that has really been coming through as she does more television and movie work," Shafkowitz says. Plus, he adds, "she's really, really, really nice."
BABY STEPS: While some new mothers take more than a few months after the baby's birth to relax, Shoshanna Lonstein Gruss, whose daughter, Sienna, is just three months old, took to the design board. This past weekend, her new swimwear line for girls ages 2 to 14, full of adorable prints such as miniature cherries and hearts, previewed at the Miami swim show and will formally launch at the children's trade show in October. As if that weren't enough, she has an exclusive girls' clothing line with Saks Fifth Avenue for spring 2006. "They actually came to us," said Gruss. "They said, ‘Your prints always reminded us of little girls stuff.'"
Though Saks approached Gruss before Sienna was born, her daughter clearly has had an influence on her new efforts. The girls' line is tentatively called Shoshanna Baby Girl, because "we didn't name her for almost two weeks," said Gruss. "We kept calling her BG for ‘Baby Gruss' and ‘Baby Girl.' And it stuck." And even though she's still too little for the swim line, Sienna's presence can be found there, too. "They're all full-body pieces," joked Gruss. Whatever happened to maternity leave?A ROLLING STONE GATHERS LOTS OF FASHION: It seems Mick Jagger and co. will be rocking out — and selling out stadiums as they go along — until, well, death do they part. And, by golly, they'll be doing it in style. When the Rolling Stones kick off what seems like its 100th tour in August to support the band's new album, out in September, Jagger will be kitted out in only the finest costumes. It's said the legend has tapped Balenciaga's Michele Sodi, Dior Homme's Hedi Slimane and Comme des Garçons' Rei Kawakubo to add some custom-made, high-watt style to his onstage swagger. Jagger caught Slimane's and Kawakubo's recent men's presentations, which both riffed heavily on a rock theme — including a take on the Rolling Stones' logo at Comme.
THREE OF SPADES: The launch of Selima for Jack Spade Sunglasses at Pier 40 on Thursday evening was upstaged by another launch — that of Frances Beatrix Spade, Kate and Andy Spade's four-month-old daughter.
"This is her first night out," said Kate, who beamed as partygoers gaggled and cooed at the well-behaved and well-dressed child, clad in a white cotton eyelet romper. Kate, who remains on maternity leave, said she'd do the baby thing all over again. "When I was in college, I wanted to have a baby, though I wouldn't have done it then."
Babies aside, guests gathered to view the hipster specs, which already hit Selima and Jack Spade stores and retail for $275, then, with mojitos and barbecue in hand, watched Andy, Rufus Albemarle and others race remote-controlled boats in the Hudson River. Artist Rob Lazzarini won first place and was rewarded with 10 pounds of salmon from Gourmet Garage.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye