FAME GAME: They’ve been filling his front row for years. Now, celebrities will finally appear in Giorgio Armani advertising. Armani has tapped Kristin Scott Thomas, Milla Jovovich and Olivier Martinez for his spring campaigns, to be lensed by Paolo Roversi and Peter Lindbergh.

Jovovich sat front row at the Emporio Armani show Saturday with her pooch, Madness, tucked in her gold lamé bag. Making her first appearance at a fashion show was "Blue Crush" star Kate Bosworth, who confessed that the film, shot in Hawaii, gave her the surfing bug.

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