FAME GAME: They’ve been filling his front row for years. Now, celebrities will finally appear in Giorgio Armani advertising. Armani has tapped Kristin Scott Thomas, Milla Jovovich and Olivier Martinez for his spring campaigns, to be lensed by Paolo Roversi and Peter Lindbergh.

Jovovich sat front row at the Emporio Armani show Saturday with her pooch, Madness, tucked in her gold lamé bag. Making her first appearance at a fashion show was "Blue Crush" star Kate Bosworth, who confessed that the film, shot in Hawaii, gave her the surfing bug.

"I don’t get to surf as much as I like," she said. "The water’s too cold in California."

Meanwhile, expect major star wattage at his Giorgia Armani show Tuesday, including Thomas, George Clooney, Mira Sorvino and Sophia Loren. A last-minute request came from the leggy one herself, Tina Turner.

STAR SEARCH: Donatella Versace can always be counted on to dazzle the paparazzi. Britney Spears will be the guest of honor at her show Tuesday. The pop princess breezed in to town over the weekend and is staying as a guest of Versace at the family’s villa on Lake Como. Her security brigade has already done a sweep of the Via Gesu runway venue.

PUFF PIECE: Talk about making an entrance. While the audience waited for the music to start and the first model to exit Sunday at Dolce & Gabbana, out strode Sean "P. Diddy" Combs instead, trailed by bodyguards, leaving people wondering if fashionistas are really that much of a threat.

The night before, he caused a mini-stir at Bice in his white track suit covered in Sean John logos. Locals approached him for autographs. His posse included Naomi Campbell dressed in a poncho, jeans and black Converse sneakers.

Meanwhile, another music mogul, Damon Dash, is making the rounds of Milan shows filming a documentary about his fashion adventure. He’s also planning to hit Paris fashion week.

SOUND OF SILENCE: No, Ingrid Sischy has not become a sketch artist, although she has been scribbling furiously on a blackboard in Milan. Rather, the editor in chief of Interview has a bad case of laryngitis and was told by her doctor not to utter one word for two weeks. She blamed the condition on overly air-conditioned shows in New York.

DISAPPEARING ACT: If David Copperfield wanted to be invisible, he succeeded at the Mila Schön show Friday. His sudden interest in fashion went unnoticed by the paparazzi and he hasn’t yet reappeared at other shows.

Could the ex-fiance of Claudia Schiffer be on the lookout for more model love? He’s recently been spotted with Heidi Albertsen, an Elite model, and he’s expected at Roberto Cavalli on Monday.

VINTAGE TURN DOWN: Dolce & Gabbana envisioned a major supermodel reunion as a way to introduce a series of "vintage" pieces at their show Sunday. Stephanie Seymour and Naomi Campbell agreed, but Linda Evangelista and Christy Turlington declined the offer. Seems the girls weren’t up for corset dresses a second time around.

ZAC ATTACK: New York designer Zac (don’t call him young) Posen, in Milan for last week’s Enkamania young designer contest, has been turning up in front rows everywhere, from Gucci to Pucci. Time will tell whether he’s already used up his 15 minutes.

Is the 22-year-old shopping for inspiration? "No, no. I’m just here working on fabrics," he said. "The textile companies here are so talented."

VISITING DIGNITARY: Giorgio Armani was parked in the front row of the Salvatore Ferragamo show Sunday. He was there to cheer Armani alum Graeme Black, who presented his first full collection for the Florentine house.

"I decided to come because he is a person who worked with me for many years," Armani said. "It was an obvious courtesy."

The Scottish-born Black replaced Marc Audibet, who exited when his two-year contract expired last year.

SLIP SLIDING AWAY: Journalists gathered in Miuccia Prada’s office Friday for her usual pre-show press conference were confronted by a large metal tube protruding through the concrete floor.

Was it a skylight, a massive interoffice mail tube, or a chute for quick disposal of naughty reporters? No, it turned out to be the entrance to a gigantic slide that curls down three floors into a courtyard, a work by Belgian artist Carsten Holler.Does Prada end each workday with a stress-releasing ride? No, a Prada spokeswoman said. But she has tried it, as have many visitors.

And the designer had no problem with tough questions at the press conference. A few gasped when an Italian reporter asked Prada what she thought of the "Zara phenomenon." Prada paused at length, and then declared: "Why not? They do a good job."

ROYAL FLUSH: Designer Maurizio Pecararo has received a royal seal of approval from Queen Rania of Jordan. She ordered more than 40 ensembles from the Sicilian designer’s fall collection for an official visit to Germany. The royal discovered Pecoraro’s clothes in a London boutique and has since ordered custom-tailored suits and dresses.

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