FERRAGAMO’S PAS DE DEUX: Under designer Massimiliano Giornetti, Ferragamo’s men’s wear has grown leaner, sharper and younger. Now the Italian fashion house has found the right face for its new image: Roberto Bolle. The La Scala principal dancer will star in Ferragamo’s fall 2008 ad campaign. Mario Testino is set to shoot the portfolio in Italy later this spring. The Italian-born ballet whiz is expected at Ferragamo’s fall show today in Milan. Don’t expect him to leap and turn across the runway, though. That will happen next month when he performs on behalf of Ferragamo during the company’s 80th anniversary celebration in Shanghai.
SUPER PREVIEW: Those who can’t wait until May to see the Costume Institute’s “Superheroes: Fashion and Fantasy” exhibit can get a preview this Wednesday. The Metropolitan Museum of Art president Emily Rafferty, along with Giorgio Armani, the Costume Institute’s Harold Koda and Vogue’s Anna Wintour will hold a special press presentation to disclose more details of the exhibit. The event will feature five outfits from the show, including the Batman costume used for the upcoming Batman sequel “The Dark Knight” — as well as four looks from European designers inspired by the likes of Superman and Spider-Man. There’s just one hitch: The event will take place at 8:30 a.m. at Milan’s Teatro Manzoni.
FUCHSIA’S FIRST FILM: Fuchsia Kate Sumner, whose parents are Sting and his first wife, Frances Tomelty, is working with her favorite fashion label, Issa, to film a documentary on the making of the fall collection. “Lots of friends of mine are filmmakers, so hopefully I’ve learned through osmosis. I’ve always wanted to direct, but only last year had the confidence to do it,” she said. Sumner’s four-minute film, which includes backstage scenes prior to the show and insights into the collection’s creation, was set to appear on the label’s Web site after Thursday’s runway show in London. It will mark an ongoing collaboration between Sumner and Issa’s founder, Daniella Helayel, who also plans to create an original five-minute drama featuring the label’s clothes. “I’m still learning — I’m not a seasoned director yet. This is my first attempt. Hopefully it will speak for itself.”
THEY CAME, THEY SAW, THEY BOUGHT: While the British press has made much ado about American buyers shunning London Fashion Week — due to the lethal dollar-pound exchange and the chronically high prices — it wasn’t strictly true. Barneys New York’s Julie Gilhart didn’t come, and Saks Fifth Avenue’s Joe Boitano and Michael Fink paid an early visit last month, but buyers from Bloomingdale’s, Bergdorf Goodman, Henri Bendel, Fred Segal Flair, Scoop and Curve in Los Angeles did show up, and they bought. “There’s a real irreverence — and independent spirit — here. You don’t find that in places like Milan,” said Ann Watson, vice president and fashion director at Bendel. Scoop’s Stephanie Greenfield said she’s been coming to London with Jeannine Braden of Fred Segal Flair for more than a decade — and they certainly weren’t going to stop this year. “I am obsessed with London,” said Greenfield, who bought Biba and Ossie Clark. “Now, particularly, there is such a creative energy. I had to come for the vibe.” Roopal Patel, senior fashion director at Bergdorf Goodman, which carries British designers including Gareth Pugh, Jonathan Saunders, Roland Mouret and Matthew Williamson, said her trip to London was essential. “It’s a question of business. The store has established businesses in London, and we want to support them,” she said. “It’s become a main part of our travel schedule.”SHADY LADY: If writer Hadley Freeman were an inanimate object, she’d be perched on a certain Vogue editor’s nose. “I would be Anna Wintour’s sunglasses for the day,” she mused at the launch of her new guide to fashion and dressing, “The Meaning of Sunglasses,” held at Mulberry’s Bond Street store in London Thursday. “Wouldn’t it be great to see the world through those?” The deputy fashion editor at London’s Guardian newspaper welcomed revelers to the beach-themed soiree, which came to life when British electro band Hot Chip took to the floor. Cuba Gooding Jr., Lily Allen, Erin O’Connor and Peaches and Pixie Geldolf kicked up their heels and sipped cocktails served by hunky waiters dressed as cabana boys.
STRATEGICALLY PLACED: Unlike most oglers of Sports Illustrated’s new swimsuit edition, Mark Badgley and James Mischka were fixated on cover girl Marisa Miller’s necklace — a turquoise glass number they had custom-made. Suffice to say, that was the only covering she had, aside from a barely there bikini bottom. Five-strand $875 versions are now available at Henri Bendel. Mischka received e-mails from family and friends as soon as the magazine hit the newsstands. “My father and brothers were the first I heard from. I knew they read it, but I guess they check the credits, too,” he said.