FIELD DAY: Design, retail and wardrobe wonder woman Patricia Field keeps packing them in for the designer’s House of Field runway presentation Sunday at the Celeste Bartos Forum at 5. Field has booked recording artists Eve and Mya to model in the show and expects Britney Spears in the front row. Other music noteworthies scheduled to attend include Usher and TLC’s Chili. The "Sex and the City" girls won’t be there. Just kidding. Of course they will.

PAINTED PURSES: Artist Damien Hirst has always had a knack for marrying art with commerce, and he’s been involved in commercial ventures, including the restaurant Pharmacy in the Notting Hill section of London. So when Dennis Hopper approached Hirst with the idea of putting his art on Hogan handbags, he agreed. (Hopper, a friend of Hogan owner Diego Della Valle, brokered the deal.)

Luckily, Hirst’s work for the Italian leather firm doesn’t involve his signature tanks filled with dead or dissected cows and sheep. Instead, he did a painting that will be screened onto leather.

THE LUNCH BUNCH: Douglas Hannant is showing in a theater, but not the Theater at Bryant Park. Instead, the designer is scheduled to show Tuesday at the City Center Theater on West 55th Street. Immediately following the scaled down presentation, Hannant will host a charity luncheon at Bergdorf Goodman to benefit Save the Children. The fork-and-fund will be hosted by Hannant lovers including Patricia Duff, Debbie Bancroft and Lorraine Bracco.

HEATHERETTE SIGHTING: Confusion may still reign over the Imitation of Heatherette show invite, but the originals, Heatherette designers Richie Rich and Traver Rains, are moving full speed ahead with their show planned for Tuesday. The duo was spotted last week sourcing sunglasses for the show at the recently opened Solstice store on 42nd Street. It’s said that they scooped up 10 pairs in 10 minutes, including silver, disco-inspired shades by Yves Saint Laurent.

W HITS THE TENTS: The W Hotels’ five properties in New York will show this week’s fashion shows continuously. As one of the sponsors of 7th on Sixth, W is setting up flatscreen TVs in its hotel lobbies and other public spaces. There will be a W lounge with drinks and snacks at the tents in Bryant Park, where a W concierge will be on hand to ring up a car service, book dinner reservations or do anything else that falls under the chain’s "whatever, whenever" service. For those with weightier things on their minds, the lounge will also have five new iPods, fax machines and desks.

EAT N’ SHOP: Club Monaco’s Bloor Street store in Toronto got a healthy dose of celebrity walk-ins this week. Various celebs in town for the Toronto Film Festival have been spotted lunching at Colony, the restaurant owned by Movieline magazine publisher John Evans that’s housed in the same building as the Club Monaco flagship. Eater-shoppers included Susan Sarandon, who stopped in and bought V-neck sweaters and black trousers and Leelee Sobieski picked up a kick-pleat skirt, black dress and some flared corduroy pants. Michelle Pfeiffer bought an eyelet blouse, while Keifer Sutherland and Colin Farrell each bought pants. Club Monaco’s Sunset Boulevard store in Los Angeles, which also sits next to a restaurant — Mel’s Drive In — reported no celebrity sightings.

NO HICKS HERE: Calling all socialites. As reported, designer Allegra Hicks, known for her kaftans and dresses, has enlisted her societypals, including Brooke de Ocampo and Sally Albermarle, to cast the models for an informal presentation of her spring collection on Thursday at artist David Baechler’s studio. The models-in-training include Aerin Lauder-Zinterhofer, Lilian von Stauffenberg, Rena Sindi, Karen Groos, Renee Rockefeller, Violet Fraser, Tiffany Dubin, Lucy Sykes, Alice Sykes, Marcia Mishaan and Lulu de Kwiatkowski. Albermarle will also get a shot at modeling. Jessica Rothschild, jewelry designer Celia Forner and Kim Hersov are flying in from London as well as Constança Basto from Brazil. Whew.

A WEEK IN THE LIFE OF A LUXURY RETAILER: Not all the lights and cameras will be focused on the models during collection week. In a kind of fashion cinema-verite, E! Style Network will be trailing Jaqui Lividini, Saks’ senior vice president of fashion merchandising and communications, as she treks from tent to tent, show to show, and at the store, on writing appointments, at home, even at the kick-off at its shopping weekend benefiting Fashion Targets Breast Cancer. The program, called "Fashion Insiders," airs throughout fashion week.

HOT CHOCOLATES: Designer chocolates used to be the industry’s biggest joke, but now everybody’s putting their name on candy. After Giorgio Armani launched Armani Dolci in Milan this summer, several Americans have teamed up with Ethel M Chocolates to create limited-edition designer collections to help raise funds for Carolina Herrera, House of Field, Douglas Hannant and Kenneth Cole are among the designers who have picked their favorite chocolates — colored hearts, peanut clusters, that sort of thing — and wrapped the selections with their packaging in 1-lb. boxes that will be available for $26 on the Web site. All the proceeds will be distributed to charities including Special Olympics, Emerging Artist Fund, Planet Hope, Juvenile Diabetes Research Foundation, City of Hope and Chances for Children. Some editors will get to sample the candies at the fashion shows — unfortunately, only those in the front rows.

CHARITY BEGINS AFTER THE SHOW: For anyone interested in free Marc Jacobs loot, run, don’t walk, to Wednesday night’s fashion show and party at the Maritime Hotel to introduce his new men’s fragrance and to support the charity Cancer Care. Guests will receive colored leather bracelets, T-shirts and key chains emblazoned with the charity’s and Jacobs’ names on them. "Originally, our parties after the show were just for friends and employees," said Robert Duffy, president of Marc Jacobs. "But we started getting more requests for tickets to our party than to our fashion show. That was when we decided to have a party with a purpose — so we could raise awareness for an organization." Duffy enlisted sponsors to donate their services to the party and then in turn, Jacobs will donate the amount the company would have spent on those services to the selected charity. Christy Turlington chose this season’s Cancer Care. To anyone not attending Wednesday’s show, the Cancer Care items are on sale through October in Marc Jacobs stores around the world as well as at Saks Fifth Avenue and Nordstrom.

WORN TO DRIVE: After winning five world championships, could Formula One racer Michael Schumacher be tempted onto a different track? On Thursday, Schumacher presented a footwear collection produced by Fila and a replica of the shoes he wears to race his grand-prix. Fila’s marketing vice president, Andrea Zappia, said this was the "first step toward a clothing line."

BIRKIN BONUS: The waiting lists for Hermès Birkin and Kelly bags are legendary, but now there is an opportunity for covetous shoppers to get them for free. will be giving away a bag a week from Oct. 1 through Dec. 24. All interested parties have to do is register at the site. Hermès is not associated with the giveaway.

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