FORGET OLYMPUS, HELLLLO OLYMPIANS: As the runway cleared to signal the start of Jeffrey Chow’s show on Thursday afternoon, in swam the gold medal trio of Michael Phelps, Lenny Krayzelburg and Ian Crocker — awe-inspiring, if not slightly out of place. Phelps was seated next to Anna Wintour, who congratulated him on his Olympic performance, while Krayzelburg, across the runway, fielded a polite request for an autograph from In Style’s Cindy Weber Cleary, which he personalized for her son.

“I really didn’t know what to expect, other than I was interested to see some new fashion,” said Phelps, who, like Krayzelburg and Crocker, was perched at the edge of his seat as if they were about to dive into the runway.

Krayzelburg, clearly the stylish one, asked several intelligent questions throughout the show, demonstrating an unexpected fashion proficiency, even though the swimmers had no choice in the selection of which show they were attending. They were guests of W Hotels, in town to promote a charity, and had been whisked in through the “W Hotels V.I.P. Backstage Game Room” at the tents.

“How long do the shows go on for?” he asked. “Is this a young designer?”

Chow was equally curious about the Olympians. In the typical backstage frenzy, he was under the impression that no less than nine were in the audience, and didn’t even know how they got there.

“I’m not 100 percent sure,” Chow said. “I think my p.r. people pulled it off.”

PARKER’S POSSE: Fans of Sarah Jessica Parker clearly aren’t afraid to face a little hardship to see the actress. A crowd of more than 800 of them packed into a Gap store at Fifth Avenue and West 54th Street in Manhattan on Thursday morning for a chance to see her — and to receive some makeover tips.

The first two women on line were a pair of Fordham University students who’d left their Bronx dorms at 12:30 a.m. to claim their spot. “The overnight crew came out and gave us a couple of chairs to sit on,” said Meg Trosko, 19, of Westbury, N.Y.

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