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Fashion Scoops: Front-Row Friends … Pop Goes Vuitton … Maxim Tell-All …

FRONT-ROW FRIENDS: Has an industry long-known for bitchiness and back-stabbing transformed into one of sharing and caring? Many New York designers were spotted at each others’ shows — and no, they weren’t spying. Some, like...

FRONT-ROW FRIENDS: Has an industry long-known for bitchiness and back-stabbing transformed into one of sharing and caring? Many New York designers were spotted at each others’ shows — and no, they weren’t spying. Some, like Heatherette’s Richie Rich, who attended Marc Jacobs, were invited for the fun of it. Others, like Tuleh’s Bryan Bradley and Amanda Brooks, who occupied the front row at Miguel Adrover, were out for solidarity’s sake. “It’s important to show support in the industry,” Bradley said. “[Adrover’s] had a rough time, and not of his own doing.”

Also spotted last week were Todd Oldham at Esteban Cortazar and Anna Sui, Matthew Williamson and Alvin Valley at Jeremy Scott, Anna Sui at James Coviello, James Coviello at Peter Som, John Bartlett at Miguel Adrover, Vera Wang at Ralph Lauren, Diane Von Furstenberg and head designer Nathan Jenden at Behnaz Sarafpour, and Tony Melillo at Calvin Klein.

POP GOES VUITTON: Marc Jacobs is plotting an encore to his famous collaboration with Stephen Sprouse, whose graffiti decorations on Louis Vuitton monogram handbags catapulted the brand — and inspired legions of copycats. WWD has learned that Jacobs has now tapped Japanese “Neo-Pop” artist Takashi Murakami to collaborate with him on spring 2003 accessories for Vuitton. Murakami is famous for his colorful, cartoon-like paintings and toys. Icons of his work include smiley-face flowers, colorful mushrooms and a Mickey Mouse-like character named Mr. Dob. Murakami’s first major European exhibition at the Cartier Foundation in Paris was recently extended through Oct. 27.

MAXIM TELL-ALL: Think the market is glutted with tell-all memoirs written by disgruntled former magazine editors? Well, make room for the newest entry. Former Maxim editor and current Spin magazine staffer Dave Itzkoff is shopping around a book called “Lads: A Memoir of Manhood” about his three-year tour of duty at Maxim magazine. While replete with the requisite dishy anecdotes about infidelity and drug use, Itzkoff’s book — an expanded version of an article he wrote for the New York Press — supposedly has more to offer than just insider media dirt. “It’s really about my failed attempt at becoming a man, and being a failed man while working at a magazine that is attempting to define masculinity for other men,” Itzkoff said. Itzkoff’s agent, Nina Collins of Collins McCormick, added that “the book has elements of the Toby Young-type tell-all, but it’s deeper and funnier in a David Sedaris kind of way.”

DOING THE HONORS: Christian Lacroix may be doing a scaled-down presentation of his spring 2003 collection Oct. 2, but it will start with a major moment. During a private dinner for 60 people before the event, LVMH chairman Bernard Arnault, who established Lacroix’s couture house 15 years ago, will decorate him as a chevalier of the Legion of Honor, a citation of merit by the French government.

HOP TO IT: Junya Watanabe, who enlisted jeans giant Levi Strauss for his men’s wear debut last year, has another major collaboration afoot. Word has it that the acclaimed Japanese designer has been working with Nike on women’s footwear — and not necessarily sneakers — which will be unveiled at his runway show in Paris Oct. 3.

THE OTHER OSBOURNE: He’s the Osbourne that MTV forgot. But clubbers in the U.K. and Ibiza have been lining up at hot spots like the Ministry of Sound and Cream to dance to the all-night house sessions of DJ Louis Osbourne, 26. Sired by Ozzy during his first marriage, Louis, who hails from Birmingham, England, took to raves instead of rock. After spending the last few years headlining European gigs alongside the likes of the Basement Jaxx, Osbourne will be making his American debut when he spins at the four-day-and-night bender called ClubNation, the first national nightlife seminar, Sunday through Oct. 2, at Webster Hall. Louis’ debut DJ mix CD is due in October, and he’ll appear on the cover of the U.S. dance magazine Mixer later this year.