GARDEN PARTY: Something new and unexpected has sprouted in Yves Saint Laurent’s famous Majorelle Garden in Marrakech: a boutique. No, the retired couturier isn’t mounting a comeback, but he has supervised the project. The 550-square-foot shop, in a new building designed by American architect Bill Willis, carries jewelry, scarves, books and even perfume, all sourced locally and sold under the Majorelle Garden label. But some fashion items are bound to be in the YSL spirit, since they are overseen by Danielle Vinmeir, one of Saint Laurent’s longtime collaborators. Former YSL couture boss Pierre Bergé said the shop is aimed at the more than 250,000 people who visit the gardens and its small museum of Islamic art every year. “We decided to have a shop, like every museum,” he said. Meanwhile, Bergé is busy in Paris supervising construction at 5 Avenue Marceau, future home of the YSL museum and archive. “I would like it to open before Christmas,” he said.
This story first appeared in the April 2, 2003 issue of WWD. Subscribe Today.
21 CLUB: Elie Tahari will have a new offspring this fall: T21. It’s “our version of sport,” said creative director Rory Tahari, who is Elie’s wife. The line features comfortable, stylish clothes and was designed for the growing legions of women whose lifestyles don’t call for proper business suits. “This is going to be the biggest area of growth for us,” she added. “We’re putting our full force behind it.”
Tahari compared the concept with Prada Sport, but with less emphasis on the technical and performance aspects of the clothes and more emphasis on the wearer’s lifestyle. Its name comes from the designer’s well-known fascination with numbers. “Elie was born on the 21st and came to America on the 21st,” his wife said. “Our son Jeremy was born on the 12th. That’s 21 backwards.”